When I conduct research with people about what they buy and why they buy, I often hear women say that they already have a lot of stuff; what they could really use is more help. This kind of comment is usually followed by an enthusiastic account of all the apps they rely on to get things done, for everything from dog walking to hanging pictures, depositing money, buying clothes for their kids and getting groceries delivered (to name just a handful).
During these animated conversations, it becomes clear that there is an enormous appetite for services and not just products. In fact, if your business isn’t helpful or convenient, it just might be out of the consideration set entirely for busy women . The cliché that good help is hard to find is still true, and that represents a great opportunity for companies that can provide it.
With that in mind, I recommend kicking off the new year by innovating around the idea of adding more helpful (and hopefully revenue-generating) services to your product offerings. Look around and you’ll see how many companies are tapping into this idea of selling help alongside their products. IKEA bought errand-running app Taskabbit; Amazon added Amazon Home Services for activities like home repairs and installations; StitchFix struck gold by curating and shipping outfits to busy women; grocery chain HEB offers hair cuts while you’re picking up dinner; lululemon tailors its clothes; the list goes on.
Your ability to offer both convenience and help is a compelling value proposition in the age of working women. With the majority of moms with young children (70%) participating in the labor force, it’s worth considering:
- What would be a natural, complementary service to add value to the products you sell? If you already offer services, what more could you add?
- How can you leverage new technologies to make it more convenient for your customers to do business with you?
- Is there another company or brand could you partner with – or even purchase – to provide a value-added service?
The bottom line is this: being more helpful can help your bottom line.
Article originally published on www.Forbes.com
Save the date for the next Paris Retail Week show from 10 to 12 September 2018
For its 4th edition, the biggest European trade event will take its full scope and will gather in Pavilion 1 of Paris expo Porte de Versailles the e-commerce sector, dedicated to solutions for e-retailers, ranging from digital marketing to logistics, and the Store / Equipmag sector, dedicated to physical commerce and distribution.
Pour sa quatrième édition le plus grand événement retail européen de la rentrée prendra toute son envergure et réunira dans le Pavillion 1 de la Porte de Versailles le secteur E-Commerce, dédié aux solutions e-commerce, du digital marketing à la logistique et du secteur Store / Equipmag, dédié au commerce physique et à la distribution.