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Scent marketing in retail creates a welcoming atmosphere

The use of scents at the POS increases attractiveness and customer loyalty. Scent marketing in retail has gotten a bad reputation over the years. It...
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The New Converged Retail Environment

Brick and mortar continues to redefine itself with an updated look thanks to the Internet of Things driving customer engagement with tactile and sensorial...
© BigStock

How Brick and Mortar Retail Can Play to its Strengths

“How can we compete against e-commerce?” That’s the question I hear most often from traditional retailers. As a frequent speaker on the subject of marketing...