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NRFrench Party preview: interview of Valérie Daoud Henderson – Alcméon

Paris Retail Week renews its partnership with the NRFrench Party which will be held on January 14th, 2018 at the General Consulate of France in New York and,...
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How Influencer Marketing can be used to Boost your Product Sales

Companies are always on the lookout for new ways to increase their exposure and visibility to boost their eventual profitability. One of these new...
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When It Comes To Marketing, Women Are The Original Social Network

Women participate more on major social networks – including Facebook – than men do, according to a Pew Research study of U.S. online users. Given...
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Live retail thinking versus Live retail doing

Everybody knows by now that being a retailer means operating a multi-channel-business. This does not necessarily imply having an e-shop and a real shop,...