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How Influencer Marketing can be used to Boost your Product Sales

Companies are always on the lookout for new ways to increase their exposure and visibility to boost their eventual profitability. One of these new...
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When It Comes To Marketing, Women Are The Original Social Network

Women participate more on major social networks – including Facebook – than men do, according to a Pew Research study of U.S. online users. Given...

Concept Stores Berlin – a selection curated by The Retail Academy

Riascente in Milan or Merci in Paris – the concept store trend was recognized early on in other countries. Berlin – being the German...
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The Gamification of Retail: How Apps, Chatbots, and Virtual Reality Are...

Chatbots, Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI) and mobile apps. If you’ve noticed an upswing in headlines regarding these terms, you’re...

En route for V-commerce – Virtual reality as a driving force...

As our society becomes ever more digitised, data are also becoming increasingly widespread in all sectors. More is now known about consumer trends, purchasing...

Paris Retail Week / Havas Paris Shopper Observer: Between AI and...

A  real showcase for all the latest trends, Paris Retail Week interprets the current evolutions taking place in the retail sector and shares expertise...

‘Live Retail’ sets the tone for Paris Retail Week’s 2017 event

As guiding thread of this years Paris Retail Week event which will take place from Tuesday 19 to Thursday 21 September, the theme of Live...
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The New Converged Retail Environment

Brick and mortar continues to redefine itself with an updated look thanks to the Internet of Things driving customer engagement with tactile and sensorial...

NRFrench Party Review: Paris Retail Week’s feedback on its inspiring...

Paris Retail Week was a partner of the NRFrench Party, the French–American gathering of retailers and e-merchants which was held in New York on...

Paris Retail Week presents the French start-up companies attending the NRFrench...

As a partner of the NRFrenchParty which will be held on Sunday 15th January, at the French Consulate in New York, Paris Retail Week presents...