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The phygital conciergerie to strengthen the brand-consumer relationship

In is this era of proliferating "devices" and "touchpoints" (points of contact), customers enjoy a new autonomy and freedom to buy anything, anywhere, at...
© Anne-Emmanuelle Thion

Beware of predictability

Disruption is the word These are marvelous and exciting times to be in the retail industry, isn’t it? Today is often described as a period...

Fevad’s 2016 review of e-commerce in France: The 70 billion mark...

According to the study presented end of January by FEVAD to the Ministry of the Economy and Industry, online sales have continued to increase...