The 4th Paris Retail Week came to an end on 12 September, after three days giving centre stage to Smart Phygital. Through encounters on the stands, conferences, keynotes and the Paris Retail Awards ceremony, retail professionals had the chance to share their experiences and discuss the trends in retailing, a sector that is constantly being reinvented.
Paris Retail Week brought together 34,895 players in physical and online retailing from 10 to 12 September.
“With the key motto Smart Phygital, the meetings and debates showed that the boundary between ‘physical’ and the ‘digital’ has disappeared. At the centre of these new trends, hyper-empathy has become a vital issue in business,” points out Arnaud Gallet, Director of Paris Retail Week. The season’s flagship event highlighted this increasingly topical union via the solutions on offer, professional feedback and personal experience.
Smart Phygital, a game-changer in retailing today
Using digital technology, it is now possible to customise any object (3D printing, engraving, etc.) and enjoy more and more customised purchasing experiences. From the purchasing process to lived experience, consumers are seeking support in daily life for greater ease and comfort. There has been a breakthrough in personal-assistance services, whether online, in stores and now at home. Virtual assistants are now intelligent, thanks to the roll-out of NLP (Natural Language Processing) technologies, and can anticipate our needs and wishes, making our daily lives easier.
Paris Retail Week illustrated the conversational era in retailing, with Tiki robots by Event Boots on hand to welcome visitors. The PICOM also unveiled a number of projects currently being developed, including at Decathlon, where the Cube gives customers a chance to experience their favourite sport.
Data also proved to be an important trend. “Consumers are looking for customised experiences and are ready to share their data if this leads to an innovative and relevant experience,” said the co-founder of Early Birds at the Google Cloud round-table. Another trend, the early signs of more ecological retailing, is now emerging, and visitors were introduced to several paperless projects, such as the new till receipts from the supermarket Auchan. These receipts can now be sent by email accompanied by nutrition-related tips and tricks and recipes.
As a real source of inspiration, the event also welcomed international participants from China, Japan and the US, who set out their vision of online retailing: JD.com presented its “retail as a service” approach, while Alibaba and Hanshow outlined the future of new forms of retailing…Also taking part were Takashi Okutani, the Executive Officer at Oisix, Olivier Saguez, the famous designer who needs no introduction, Brendan Witcher, the widely recognised analyst at Forrester, and Chieh Huang, the co-founder of Boxed.com, to name just a few.
Visitors could also find out about the strategy and creativity used by brands to attract customers and maintain loyalty at sales outlets. These included, among others, Salomon, Aroma Zone, Nocibé, Nature & Découvertes, Leroy Merlin, Biocoop Dada, Drugstore Parisien, and the H&M and Bande à Part flagship stores..
Paris Retail Awards: celebrating innovation
The 10 prizes given at the Paris Retail Awards ceremony once again provided an excellent shop-window for innovative companies, helping them to make high-potential contacts with participating firms.
SMARTLY.IO and its Video Template Editor solution was selected in the Customer Experience category (360) while SELLERMANIA was chosen in the Technology category for its Marketplace management solution. The CRM prize, from the Lead to the client, was awarded to NOTIFY, with their new real-time and AI solution, helping to boost conversion rates by detecting the best time to contact clients. “The award has brought recognition for our BestTime innovation, which not only gives brands a high transformation rate, but also a respectful and personal customer relationship,” said Franck Lhuerre, CEO at Notify.
The Jury’s Favourites prizes went to MERITO for its recruitment platform and to CAPITALDATA for its Tourist Tracker solution dedicated to overseas visitors, while the French Initiative award was given to ANGUS.AI for its Pogkeeper solution, enabling retailers to keep track of shelves in real time. ANGUS.AI was also presented with an award in the Digitisation of point of sale category.
Lastly, the Rookie Of The Year prize, given to start-ups for innovative and promising innovations, went to MERITO for its recruitment platform, aimed at pooling employees between stores.
REVERS.IO, won the ‘Winner of the Winners’ prize, the Paris Retail Golden Award, as well as the Logistics prize. “These prizes express a real change of mindset regarding the importance of reverse logistics in the online and offline retail sector,” noted Vincent Torres, CEO at Revers.io.
PARIS RETAIL WEEK 2018 KEY FIGURES
- 34,895 professionals
- Over 700 exhibitors and 436 speakers
- the participation of major players: FEVAD, Amazon, Google, Facebook, Alibaba, AB Tasty, Hanshow, JD.com, Fnac, Adidas, Groupe Etam, Monoprix, Rakuten, Intersport, Wonderbox, CDiscount, La Fourchette, La Redoute, Groupe Eram, Rue du Commerce and Saguez & Partners, among others.
- 18,340 conference participants
- 1,184 meetings set up as part of the Business Meetings – 10 prizes awarded
- 2 Paris Retail Tours in the French capital’s innovative retail outlets
- #ParisRetailWeek was a trending topic on 11 and 12 September
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The 4th edition of Paris Retail Week ended on September 12th after three days dedicated to Smart Phygital. Punctuated by conferences and the Paris Retail Awards ceremony, the 34,895 attending retail professionals shared their experiences and viewpoints on future retail trends.
Save the date for Paris Retail Week’s next show from 24 to 26 September 2019
La 4ème édition de Paris Retail Week s’est achevée le 12 septembre après trois journées dédiées au thème du Smart Phygital. Au rythme de conférences et de la cérémonie des Paris Retail Awards, les 34,895professionnels du secteur présents à Paris expo Porte de Versailles ont partagé leurs expériences et échangé sur les tendances du retail.
Rendez-vous pour la prochaine édition de Paris Retail Week du 24 au 26 septembre 2019