As part of Paris Retail Week (19-21 Sept.2017), 2 store tours were proposed to attendees alongside the exhibition to discover several stores situated in prestigious Parisian districts.
Here is a roundup of the stores which were selected based on their innovative character, new technologies deployed, differentiating design or merchandising set up to capture and accompany visitors, making buying a unique, global and seamless experience.
Paris, 1st District
Imagine a 200m2 concept store with nearly 80 beauty brands that we love – from Bobbi Brown to Bumble and Bumble through Garancia – in a colourful and cozy place in the capital. After having conquered 200,000 women in France thanks to its e-shop proposing the personalised discovery of cosmetics, the precursor sign of the beauty box opened its first European store in Paris.
Birchbox Store • 17 rue Montmartre – 75001 Paris – check location here
Adidas Foot, the dedicated football store of the emblematic brand. Adidas has chosen France to test this first store entirely dedicated to football!
Located near Châtelet-les-Halles, the maker of the famous striped football strip offers an area of 280 m2 on two levels entirely dedicated to its football ranges.
Adidas Foot • Forum des Halles • 101 rue Berger – 75001 Paris- check location here
The Polette concept is simple, but unprecedented in the field of optics: the showroom allows visitors to try frames and then order them directly with lenses adapted to their vision. There is no stock, since frames and lenses produced by the company come directly to order from workshops in China with a promise of fast delivery.
Paris, 4th District
In keeping with its ambition to open six to seven stores every year in France over the next few years, the windbreaker brand has just opened a 100 square meter store in the capital. On the program: high technology and state-of-the-art design with an outdoor garden and a rain wall recalling the brand’s origins.
Flagship Kway • 21 Rue du Temple – 75004 Paris – check location here
LULU DANS MA RUE KIOSK
Lulu dans ma rue reinvents the neighbourhood concierge. In the kiosk, the initiative connects individuals with Lulu who have time available to provide services: mounting a piece of furniture, walking the dog, ironing clothes, etc. Boosted by its success, the young solidarity concierge Lulu dans ma rue is opening new kiosks in Paris.
Lulu dans ma rue • Place Saint-Paul, 105 Rue Saint-Antoine – 75004 Paris – check location here
Paris, 9th District
COSMETIC SPACE OF PRINTEMPS DE LA BEAUTE
Printemps Haussmann opened the doors of its new beauty space this summer. An unusual space of 3000 m2 spread over three levels and grouping more than 200 brands.
It revolutionizes the temple of luxury now broadly open to the light of day: the interior of the ground floor is visible from the street and guests can also enjoy views of Paris while shopping.
Printemps Haussmann • 64 Boulevard Haussmann – 75009 Paris – check location here
The mega store Opera presents on 1000 m2, divided into four floors, the latest technological innovations. Orange Opera brings together in the same space a physical reception of customers, coupled with the benefits of digital services and personalisation.
Orange Opéra • 10 rue Halévy – 75009 Paris – check location here
MY LITTLE PARIS
My Little Paris • 13 Boulevard de Rochechouart – 75009 Paris – Check location here
LA MAISON SONOS
La Maison Sonos or how sound systems reinvent the retail experience in an apartment with moments of life with the brand. Sonos has invested in a showroom in the centre of Paris to share the “multi-room” (controllable in all rooms with a Smartphone or tablet) music experience like at home..
La Maison Sonos • 21 rue de Clichy – 75009 Paris – check location here
The Comptoir Major is a beautiful place for people looking for something other than a simple store selling spirits. In its Parisian setting, which is chic but not formal, Major also offers cocktail equipment for those who would like to embark on mixology at home.
Comptoir Major • 45 Rue de Rochechouart- 75009 Paris – check location here
COMPTOIR DES RECETTES
The convenience store offers its recipes and organises its store accordingly. This new-generation neighbourhood convenience store proposes “produce as fresh” as in the market: We choose products according to our desires and recipes easy to make at home keeping in mind the dogma of the co-founders: “quality & taste available every day”!
Comptoir des Recettes • 17 Avenue Trudaine – 75009 Paris – check location here
Paris 16th district
PSA Experience Store SHOW ROOM
The PSA experience store: the PSA group revisits the car experience with a space dedicated to its three emblematic brands Peugeot, Citroën and DS, by shaking up the codes of car sales.The unique Citroën company offers you its surprising and experiential design, DS World Service, with its spirit of elegance, technology and audacity.
PSA Experience Store • rue Saint-Didier – 75016 Paris – check location here