When it comes to growing your business with the world’s most powerful consumers, are you behind the curve, keeping up or leading the pack? The following six questions are a great way to kick-start your thinking, whether marketing to women is a new effort for your company or you’re building on a strong base.
Global flagship event dedicated to trade professionals, the third edition of Paris Retail Week throws open its doors from 19 to 21 September next at Paris Expo Porte de Versailles. After having announced, back in May this year, three key retail trends observed in 2017, with a new focus firmly centre staged on the human aspect, Paris Retail Week presents the second part of its Shopper Observer Havas Paris insights, the watchdog for consumer behaviour and trade innovations, hand-in-hand with Havas Paris.
In times like these, many like to describe the changes our beloved retail industry is experiencing with the term disruption. Thanks to new technologies, and new developments many believe the industry of tomorrow will be totally different compared to today.
The leading event for the European online and offline retail community, Paris Retail Week will present from 19 to 21 September all of the sector’s latest trends. Several renowned industry leaders are lined up to speak at this 2017 show through a range of conference formats.
Visitors will have plenty of opportunities to discover concrete solutions to optimise their activities and enhance their skills through best practices or training. A roundup of the unmissable events of Paris Retail Week 2017.
Are all experiences really worthwhile? or The golden triangle of experience, an analytical framework to reinvent the customer experience.
Once again this year, ‘experience’ seems to be the keyword in the world of marketing and trade.
Customers can enjoy ease in the way they pay their transactions as nowadays payment method are developed beyond the traditional wallet content. Indeed, new technologies such as NFC (Near Field Communication) or RFC (Radio Frequency Identification) have allowed new payment method to emerge. The end of cheques, coins and banknotes?
Riascente in Milan or Merci in Paris – the concept store trend was recognized early on in other countries. Berlin – being the German playing field of retail with the most international influences – was its first port of entry in Germany. Today, the capital boasts an impressive array of concept stores in all shapes and sizes. The Retail Academy has compiled a list of Berlin’s must-see concept stores.
Concepts stores have been gaining traction for years. But what exactly is a concept store? Is it enough to open a “store with a concept,” or what does the term imply? The Retail Academy takes a closer look.
To define Machine Learning very simply, one can refer to Arthur Samuel, pioneer in the field of computer science, who already spoke about the concept as early as 1959. According to M. Samuel, machine learning is the subfield of computer science that gives computers the ability to learn without being explicitly programmed.