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NRFrench Party preview: interview of Alix de Sagazan – AB Tasty

Paris Retail Week renews its partnership with the NRFrench Party which will be held on January 14th, 2018 at the General Consulate of France in New York and, by participating in this unique meeting, is pleased to to share with its public the 2018 trends in the sector.

In the following interview Alix de Sagazan, Co-founder of AB Tasty, exhibitor at Paris Retail Week 2017 and one of the 12  French start-ups present in New York, talks about the company’s strategy and ambitions and gives us her expert insight on the differences between the French and American market.

NRFrench Party preview: interview of Barbara Sarre-Deroubaix – Bizerba

Paris Retail Week renews its partnership with the NRFrench Party which will be held on January 14th, 2018 at the General Consulate of France in New York and, by  participating in this unique meeting, is pleased to to share with its public the 2018 trends in the sector.

A series of interviews will rhythm this week’s publications starting with Barbara Sarre-Deroubaix, Retail Director at Bizerba France, one of the three companies sponsoring the event.

Retail pundits predict 2018 and beyond

(c) pixabay
(c) pixabay

Disruptive technology: A triumph of human creativity expanding our mental horizons or a further step towards dystopia? In 2017 venerable retailers Sears and Toys ‘R’ US were pushed into bankruptcy, while online giant Amazon bought organics specialist Whole Foods for $13.7bn. These events look very much like harbingers of the future.

What Makes The Beauty Industry So Successful? One Word: Inclusivity

© Sephora
© Sephora

With so many retailers struggling these days, I can’t help but notice that the beauty industry continues to thrive. The New York Times reported last year that “prestige beauty sales in the United States rose 6% in the 12 months ending in February, tallying $15.9 billion, according to the market research company NPD Group. Makeup alone is up 11%, totaling $7.3 billion.” Sephora and Ulta are killing it, celebrities are launching beauty brands that sell out in under three hours, and beauty/influencer collaborations are becoming more common. It’s clearly a great time to be in the beauty industry.

2018: the comeback of brick & mortar

Uniqlo © Paris Retail Week
Uniqlo © Paris Retail Week

With the digitization and multiplication of devices in our society, consumers are looking for a smooth and fast customer experience. Online retailers and applications have caught on to this, offering high-performance services: delivery within 1 hour with Amazon’s Prime Now or with Carrefour for those living in Paris, possibility of being delivered ‘anything anywhere’ with Clac Des Doigts. Even administrative services are turning to digital: since 6 November, driving licences and vehicle registration certificates can be ordered online and delivered directly through our letter box. It is now perfectly possible to do all our shopping without setting foot outside our door!

In the face of this onslaught from online retail, is the traditional brick & mortar store doomed to disappear? In what ways can it adapt in order to reignite the appeal of the in-store experience and meet consumers’ new expectations?

Who’s Naughty Now? Can Santa’s Business Model Survive the GDPR?

© maurusone | istockphoto.com
© maurusone | istockphoto.com
Santa himself will not be able to avoid dealing with the forthcoming EU GDPR – even being based at the North Pole won’t change anything. Let’s looks at what data processes Santa will need to change before next Christmas.

What We’ve Learned From 1,000 Years Of Shopping

Jamaa el Fna Square (c) bigstock
Jamaa el Fna Square (c) bigstock

Jamaa el Fna is one of the world’s oldest marketplaces. People have gathered in this space continually for more than 1,000 years. It’s so special that UNESCO has declared it a “Masterpiece of the Oral and Intangible Culture of Humanity.” It stands as a reminder that shopping in marketplaces is an ancient human activity performed every day, everywhere, in every part of the world. So what can we learn from a place like this?

How Influencer Marketing can be used to Boost your Product Sales

(c) pixabay
(c) pixabay

Companies are always on the lookout for new ways to increase their exposure and visibility to boost their eventual profitability. One of these new techniques that brings brands and companies an increased amount of traffic and clientele is influencer marketing. It allows to touch upon different audiences, via different channels that might have been unreachable before.

When The Digital Economy Shakes Up Innovation

(c) pixabay
(c) pixabay

Every year, our businesses invest colossal sums in R&D (also known as innovation). Obviously, these sums are subsidised to a fair extent by our governments, as it is innovation which really makes the difference, and it is out of difference that business success is achieved.

The phygital conciergerie to strengthen the brand-consumer relationship

(c) istock
(c) istock

In is this era of proliferating “devices” and “touchpoints” (points of contact), customers enjoy a new autonomy and freedom to buy anything, anywhere, at any time based on desires and constraints. The counterpart of this freedom is “putting the customer to work everywhere and anywhere” where someone did it for him before, he now has to do it himself”. This fragmented shopping experience means increasingly complex shopping trips, which can be anxiety-provoking and generate a loss of meaning.