I am as guilty as the rest of the bloggers and pundits. The latest headlines on Amazon’s innovation for Go stores or Amazon delivery suck the air out the rest of retail. However, what if you are not Amazon, and don’t have the profitability of cloud services to fund retail stores? Is the rest of retail doomed to an impeding apocalypse?
Retail in China has taken a step further into experiential retail and retailtainment.
New innovative shops in China are not only offering products to be bought but are also giving consumers a totally immersive entertainment experience driven by uses of new technology and the integration of online and offline campaigns.