Director of the Retail Department at Comexposium Group
– What are the current and future issues and evolutions for tomorrow’s retail industry?
We are actually living the creation of a real multi-channel retail, even if the subject has been discussed for the past 3 years.
Multi-channel retail, pretty much like E-commerce, truly involves an entire business activity being renovated under the impact of the ATAWAD (Any Time, Any Where, Any Device) revolution. Traditional channels are being questioned. Consumers are reinventing retail through its usages, with the help of technology innovation and social media.