Earlier this year, E-commerce One to One and Content Square revealed the different surfing habits of Internet users worldwide in their international study.
We all know that quality, price, design, customer service, terms and conditions and other factors have a significant impact on how users purchase on e-commerce platforms. But move from one country to another and the rules change completely. Understanding the foreign user’s experience is now a key factor for online retailers’ competitiveness. Translating their website is no longer enough!
The British people are known to be amongst the biggest online consumers in Europe, with a strong web knowledge and fluency. They are particularly fond of branding and funny content.