Online shoppers let online retailers know in numerous ways how satisfied or dissatisfied they have been with a purchase. Yet how can online retailers keep an eye on all these different channels and thus ensure a lasting retailer-customer relationship?
The definition of customer feedback
The term customer feedback is a collective term describing the experience users have had with a company, in our case an online shop. Shop and product reviews are generally the most well-known ways for an online buyer to share their experience with the internet community. Forum entries and blogs are just as much a part of this as social media shares and likes.