Paris Retail Week renews its partnership with the NRFrench Party which will be held on January 14th, 2018 at the General Consulate of France in New York and, by participating in this unique meeting, is pleased to to share with its public the 2018 trends in the sector.

In the following interview Nicolas de Rosen, US Country Manager for iAdvize, one of the 12  French start-ups present in New York, talks about the company’s strategy and ambitions and gives us his expert insight on the differences between the French and American market.

1/ What makes your product/solution/service stand out from those already on the market? 

There are a host of real-time customer relations solutions on the American market. However, the experiences they offer are disappointing: either because the content of the exchanges is not rich or human enough, or because the technology used cannot detect the most opportune moment to engage with the visitor.

iAdvize is the first conversational marketing platform to integrate the two key elements of brands’ strategy: on the one hand, technology to engage with customers with highly advanced targeting capacities and, on the other, the best customer support agents to help visitors, available 24/7. Our community of freelance experts enables brands to put in place a strategy of on-demand contacts, with a guarantee of flexibility related to demand flows, and to combine it with authentic conversations, critical for gaining the trust of the visitor and creating an enjoyable experience. This value proposition is what makes us stand out from the players already present in the United States.

2/ What are you expecting from your participation in the NRFrench Party? 

We launched on the American market in October 2017 and the NRFrench Party is one of the most important NRF events. For iAdvize, it is an opportunity to meet players from the Retail sector. Three months after our launch here, our main challenge is to boost the brand’s profile. Being present will enable us to gain in visibility and connect with the market. 

3/ In terms of your activity, what are the main differences between the American and French markets? 

The American market is very mature. US retailers understand the importance of conversational marketing and why they must invest in the construction of strong and authentic relations with their customers. Every day we see evidence that this market is more data driven than the French market with regard to value measurement. For example, the measurement of incremental revenue or the monitoring of indicators such as Customer Lifetime Value and repeat purchase rates are questions which are addressed systematically in the US, but which take much longer to emerge in most French companies.

To attend the NRFrench Party register on the following link:

Save the date for the next Paris Retail Week show from 10 to 12 September 2018

For its 4th edition, the biggest European trade event will take its full scope and will gather in Pavilion 1 of Paris expo Porte de Versaillethe e-commerce sector, dedicated to solutions for e-retailers, ranging from digital marketing to logistics, and the Store / Equipmag sector, dedicated to physical commerce and distribution.

Pour sa quatrième édition le plus grand événement retail européen de la rentrée prendra toute son envergure et réunira dans le Pavillion 1 de la Porte de Versailles le secteur E-Commerce, dédié aux solutions e-commerce, du digital marketing à la logistique et du secteur Store / Equipmag, dédié au commerce physique et à la distribution.