Paris Retail Week renews its partnership with the NRFrench Party which will be held on January 14th, 2018 at the General Consulate of France in New York and, by participating in this unique meeting, is pleased to to share with its public the 2018 trends in the sector.

In the following interview, Benjamin Zenou, CEO at Simplifield, one of the 12  French start-ups present in New York, talks about the company’s strategy and ambitions and gives us his expert insight on the differences between the French and American market.

1/ What makes your product/solution/service stand out from those already on the market?

Our solution is based on the following premise: the experience conceived by head office often struggles to be implemented at the point of sale. During daily contact with customers in the store, it seems only natural that the brand’s frontline teams position themselves as the wardens of this experience. Therefore, we have developed a mobile solution for digitalising the exchanges between the frontline and head office. This innovation stands out from the competition thanks to:

  • Its mobility and offline availability
  • Its Salesforce compatibility
  • The speed of its deployment (within just a few days by working with our teams)
  • Its capacity to digitalise the whole of the business process for retail

2/ What are you expecting from your participation in the NRFrench Party?

We are going to take advantage of this event to meet French entrepreneurs established in the US. It is an opportunity to make new contacts, learn from their experiences and identify the pitfalls which French countries setting themselves up in the United States can encounter.

3/ In terms of your activity, what are the main differences between the American and French markets?

Apart from its size – 100 times bigger than its French counterpart – the American market is characterised by a high level of maturity in terms of data use and the creation of new experiences. Consequently, American retailers’ expectations are high. To put it simply, they’re nobody’s fools. Particularly in relation to customer experience.

To attend the NRFrench Party register on the following link:

Save the date for the next Paris Retail Week show from 10 to 12 September 2018

For its 4th edition, the biggest European trade event will take its full scope and will gather in Pavilion 1 of Paris expo Porte de Versaillethe e-commerce sector, dedicated to solutions for e-retailers, ranging from digital marketing to logistics, and the Store / Equipmag sector, dedicated to physical commerce and distribution.

Pour sa quatrième édition le plus grand événement retail européen de la rentrée prendra toute son envergure et réunira dans le Pavillion 1 de la Porte de Versailles le secteur E-Commerce, dédié aux solutions e-commerce, du digital marketing à la logistique et du secteur Store / Equipmag, dédié au commerce physique et à la distribution.