Paris Retail Week renews its partnership with the NRFrench Party which will be held on January 14th, 2018 at the General Consulate of France in New York and, by participating in this unique meeting, is pleased to to share with its public the 2018 trends in the sector.
A series of interviews will rhythm this week’s publications starting with Barbara Sarre-Deroubaix, Retail Director at Bizerba France, one of the three companies sponsoring the event.
1/ In your opinion, what is the main trend you see in the US retail market which should be replicated in France?
2017 was the Year of changes’ acceleration in Retail Industry under the impetus of Amazon (After Amazon Go announcement: acquisition of Whole Foods Market, development of Amazon Fresh, connected delivery at home).
If French & US Retailers are both searching to improve shopping experience & merge online with offline strategies, the main differences are linked to the maturity degree of their digital transformation & the technology integration, in particular the exploitation of Big Data & IA.
This capacity to move faster in the US is supported by consumers’ habits as internet purchases – moreover through mobile devices – & mobile payment. But also by an assumed “Try & Learn” approach.
As results, US Retailers offer a lot of customers’ services, advanced personalization & less friction points, both on web & in store.
2/ On the other side, what can French retailers teach their US fellows?
On the other side of the Atlantic, Retail’s vitality is a reality.
If everyone agrees that the sensory experience is an asset for physical stores, this is even more true for Fresh Food products sector.
All French food Retailers have understood this well by reinventing their “market zone”, relying on French well-known gastronomic tradition & know-how of their teams of professionals (butchers, fishmongers, pastry bakers, caterers…). The work of artisans is highlight in store. In addition, a lot of initiatives & new food concepts have been implemented recently, as examples:
- Eat in store, development of friendly spaces (E. Leclerc Bois d’Arcy, Better Primeur, Monoprix Les Halles, Parly 2, Franprix Noé, Roberta, Le Petit Casino, La Grande Epicerie de Paris Rive Droite)
- Support customers on health and wellbeing issue (The App « La Vie en Bleu » by Auchan, communication campaigns of Intermarché or Carrefour, Ready to cook box offers)
- Encourage eco-responsible consumption & sales of bulk products
- Reduce friction points (Monop’Easy )
See, touch, test, feel… But also have transparent, complete & traceable products information, can order & be delivered anywhere / anytime, be guided and advised, have the opportunity to share experience –before, during, after buying -, shop & go: Fulfill customers’ expectations require the combination of authentic & augmented Retail. The challenges, from Farm to Fork in a digital & hyper connected world, are huge for the Retailers. Technology actors, like Bizerba, help retailers to succeed in their transformation with solutions that offer bridges between off & online & optimize processes.
The question is no longer if French Retailers should fuse online & offline but how & how fast?
3/ Among the 12 French startups presented during the NRFrench Party, which one deserves to be highlighted in 2018?
Because Business transformation is often hampered by the difficulties of operational execution, I’d like to name SimpliField. This Startup offers mobile solutions to make & consolidate field reporting easily & help retailers to make real-time decisions. Employees can be 100% focused on in-store customers experience & satisfaction.
To attend the NRFrench Party register on the following link: https://www.nrfrenchparty.com/
Save the date for the next Paris Retail Week show from 10 to 12 September 2018
For its 4th edition, the biggest European trade event will take its full scope and will gather in Pavilion 1 of Paris expo Porte de Versailles the e-commerce sector, dedicated to solutions for e-retailers, ranging from digital marketing to logistics, and the Store / Equipmag sector, dedicated to physical commerce and distribution.
Pour sa quatrième édition le plus grand événement retail européen de la rentrée prendra toute son envergure et réunira dans le Pavillion 1 de la Porte de Versailles le secteur E-Commerce, dédié aux solutions e-commerce, du digital marketing à la logistique et du secteur Store / Equipmag, dédié au commerce physique et à la distribution.