Paris Retail Week renews its partnership with the NRFrench Party which will be held on January 14th, 2018 at the General Consulate of France in New York and, by participating in this unique meeting, is pleased to to share with its public the 2018 trends in the sector.

In the following interview Antoine Durieux, CEO at Alkemics, one of the 12  French start-ups present in New York, talks about the company’s strategy and ambitions and gives us his expert insight on the differences between the French and American market.

1/ What makes your product/solution/service stand out from those already on the market?

In a context of the digitalisation and in a omnichannel environment, brands and retailers must harmonise, collaborate and share their product data to meet consumers’ growing needs for transparency.

Alkemics is the retail collaboration digital platform. We help retailers, brands and solutions partners to digitalise, centralise and share their product data in a single secured place.

This digitized product data through the Alkemics platform eases collaboration between retailers and their suppliers in order to:

  • Automate listing process to accelerate Go-to-Market
  • High quality data to Drive operational excellence
  • Build Stronger Relationships with omnichannel Shoppers
  • Ensure Compliance with Industry Regulation

More than 5 500 brands are now sharing their product data with retailers in various industries (grocery, health, selective perfumery, out of home, etc.).

2/ What are you expecting from your participation at the NRFrench Party?

We went to the NRFrench Party last year where we met and exchanged with many retailers and key actors of the industry.

We believe that the 2018 edition will also be a nice and special moment to share with the decision-makers within retail, whatever the industry. We will have the opportunity to question them and discuss about their vision of retail, their future projects and the place they want to give to innovation. It is also a chance to talk about strategy and long term with our existing clients, whom many of them will be present.

Finally, the NRFrench Party puts the light on innovative solutions that will draw tomorrow’s major retail trends. It is a major opportunity for us to think about and develop new partnerships within our App Store.

3/ In terms of your activity, what are the main differences between the American and French markets?

The American market is huge: it is the biggest FMCG market in the world! Unlike France, it is also a much more fragmented and regionalised market gathering hundreds of large retailers. In addition to the multiplicity of the players, the agri-food sector has also a lot more intermediaries comparing to Europe. In the US, the relationships between brands and retailers are more indirect: ‘food brokers’ are a part of the channel sales between suppliers and their retailers. The industry therefore has a lot of contact points and interactions, increasing the complexity of data sharing process and collaboration between the different network players. Consequently, our solution can help and ease those exchanges.

To attend the NRFrench Party register on the following link:

Save the date for the next Paris Retail Week show from 10 to 12 September 2018

For its 4th edition, the biggest European trade event will take its full scope and will gather in Pavilion 1 of Paris expo Porte de Versaillethe e-commerce sector, dedicated to solutions for e-retailers, ranging from digital marketing to logistics, and the Store / Equipmag sector, dedicated to physical commerce and distribution.

Pour sa quatrième édition le plus grand événement retail européen de la rentrée prendra toute son envergure et réunira dans le Pavillion 1 de la Porte de Versailles le secteur E-Commerce, dédié aux solutions e-commerce, du digital marketing à la logistique et du secteur Store / Equipmag, dédié au commerce physique et à la distribution.