Luc Dol, President, Enseigne & innovation Club
“If innovation is the implementation of innovative ideas, specific researches to be consistent with an increasingly polymorphous and unloyal Customer’s expectations; Innovation therefore requires novelty compared to what is already offered and not an adaptation of the existing offer, even if….
Innovation in retail is divided into four segments: the commercial flow, the product, the service, and the point of sale’s storyboard. These items are applicable for both dematerialized channels and stores. The point of sale becomes a multimodal connected platform, and a distribution channel in itself. The digital side keeps its own place in the customer’s universe who needs to “touch” and “feel” his purchase.
Innovation no longer appears as a choice but becomes a real constraint, continuous and iterative. The reflected spontaneity of the changing markets, often anticipated, forces networks and developers to adopt offensive strategies, mirror of a reality moving constantly. What a challenge! Declining it would mean excluding itself. “