As with anything digital, e-commerce is constantly changing. While many things can be learnt “on the job”, the opportunity to explore new territories is not always there.
Thankfully, here is how keeping up with e-commerce trends through professional training can boost your career development goals.
1. Staying relevant in an-ever changing field
Because digital professionals cannot (and should not) solely rely on skills they acquired once upon a time, professional training is their best option for staying relevant in their jobs. By taking up courses, e-commerce professionals can gain:
In-depth knowledge of the e-commerce market
General knowledge is the best way of understanding the world in which we live in. It helps us see beyond our own selves and adapt. The same applies to business. By keeping up with the market’s latest developments, professionals and business owners can learn about current trends and apply them to their e-commerce strategy.
Market knowledge is also a great way of getting acquainted with and applying best practices, the do’s and don’ts of the job. Because trends, algorithms and overall business models are constantly evolving, best practices from 2014 are different from 2018, and are significantly different from one industry to the other – despite core principals remaining the same. Training programmes and certifications are designed to bring professionals up to speed and, even better, give them insight into trends to come so they can apply forward-thinking strategies.
Insight into the e-commerce market is also the best way of putting a strategy into perspective and fitting it into a wider context. For instance, it can help learn about other businesses’ strategies and take inspiration from their success stories or, on the contrary, learn from their mistakes.
Understanding of protocols
Knowledge of the e-commerce market is a great stepping stone. But before embarking on a journey to learn new skills and alter a business’s current strategy, there is a vital step that many are oblivious to: legal contexts and digital protocols. Thankfully, training programmes are there to enlighten us.
Having thorough knowledge of the various rules and regulations of an e-commerce business is crucial. Handling personal data, bank details and transactions is not to be taken lightly. Professional training programmes always dedicate a chapter to data protection, national and international regulations (GDPR being the most recent example), as well as digital protocols on security measures such as Hyper Text Transfer Protocol Secure (HTTPS) and Payment Card Industry (PCI) compliance.
Development of valuable skills
Of course, professional training is valuable in gaining new skills or improving on existing ones. Professionals can choose from a variety of courses covering a wide range of skills and methods.
One of the most challenging skills to master is market research and business strategy. No business can do without them and yet most of them lack the necessary expertise. Training in these disciplines is ideal for those who wish to evolve from an instrumental role to a decision-making one.
Businesses are increasingly aware of the importance of customer loyalty, which is why branding skills are essential in retaining customers as well as seeking new ones. This explains why training programmes in brand reputation management are increasingly popular. They include Search Engine Marketing (SEM), Search Engine Optimisation (SEO), social media marketing and content marketing, among others.
One of the most significant trends at the moment is growth hacking, which is very popular among start-ups. Because many established businesses are unclear on what growth hacking means, many e-commerce professionals are missing out on the opportunity of acquiring new users and boosting sales at an incredible pace.
A final example of valuable e-commerce skills that can be acquired through training is marketing automation. E-commerce professionals have so much on their plates, the pressure to hit sales target as well as qualitative nurturing of the customer base can be overwhelming. Marketing automation is quite simply the ability to use automation software for repetitive tasks. Learning how to do so can make space for other tasks such strategizing and researching how to improve business performance.
2. Improve performance at work
Keeping up to date with the latest developments in e-commerce can help overcome weaknesses and learn new skills. In any case, not only does professional training boost personal performance, it can also improve team performance.
Thanks to the knowledge and skills acquired through professional training, an employee can introduce its team to unexplored concepts or methods, as well as encourage strategic conversations to optimise team work and results. These conversations can become vital turning points for a team that has either been stuck in its processes for some time or has thus far been oblivious to new trends and methods.
Thanks to the awareness of trends brought by training, companies have recognised the value of disciplines such as Search Engine Optimisation (SEO) and social media marketing.
Of course, when an employee brings new methods and skills to the conversation and helps their team (and company) perform better, management satisfaction is a logical outcome.
3. Move up the corporate ladder
Certifications are an official acknowledgment of skills. Professional training gives e-commerce professionals more leverage for career development because of their superior knowledge of digital trends. Trained professionals can therefore apply to better paying jobs, take on more responsibility within a team or renegotiate a salary.
Certifications are also decisive in taking a higher position within the company or a new one. As a matter of fact, employees who seek to take on a lead or management role most often turn to professional training to enhance their employability.
If you think you and your company could benefit from additional skills, speak to your manager about your company’s training and funding schemes.
Save the date for the next Paris Retail Week show from 10 to 12 September 2018
For its 4th edition, Paris Retail Week, the biggest European trade event will take its full scope and will gather in Pavilion 1 of Paris expo Porte de Versailles the e-commerce sector, dedicated to solutions for e-retailers, ranging from digital marketing to logistics, and the Store / Equipmag sector, dedicated to physical commerce and distribution.
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Pour sa quatrième édition, Paris Retail Week, le plus grand événement retail européen de la rentrée prendra toute son envergure et réunira dans le Pavillion 1 de la Porte de Versailles le secteur E-Commerce, dédié aux solutions e-commerce, du digital marketing à la logistique et du secteur Store / Equipmag, dédié au commerce physique et à la distribution.
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