Riascente in Milan or Merci in Paris – the concept store trend was recognized early on in other countries. Berlin – being the German playing field of retail with the most international influences – was its first port of entry in Germany. Today, the capital boasts an impressive array of concept stores in all shapes and sizes. The Retail Academy has compiled a list of Berlin’s must-see concept stores.
Concepts stores have been gaining traction for years. But what exactly is a concept store? Is it enough to open a “store with a concept,” or what does the term imply? The Retail Academy takes a closer look.
The idea of a concept store is all about an extraordinary, high-quality combination of different product selections from different brands: concept stores are the conceptual marriage between department stores and boutiques. A typical mix of products and brands in a concept store includes fashion, shoes, (living) accessories, books, cosmetics, food items, toys… It all revolves around cross-selling. There are no broad or deep selections; rather, products are staged as unique items as if they were in a curated exhibition.
Concept stores typically keep changing their appearance. The product range is not fixed and varies frequently, so that customers have a new experience every time they come. Unlike specialty shops or department stores, the selection is intended for specific target groups – customers focusing on things like luxury, design, sports, or craftsmanship. At a concept store, customers can buy everything they like to have around them, and they can identify with the products. The entire idea revolves around target groups and storytelling.
The Retail Academy’s favourite concept stores in Berlin:
This building used to be a post office before it was turned into a club. Since 2015, it has been a concept store, café, and event venue. Using a network of wholesalers, Berlin designers, and international artists, three expats curated their own 300-square-meter concept store here. Along with vintage furniture and household products from around the world, Hallesches Haus is the place to find many young Berlin brands.
Hallesches Haus – Tempelhofer Ufer 1 – 10961 Berlin, check location here
The Store x Soho House
Bringing together art, culture, lifestyle, and fashion in rough concrete, marble, and natural wood – not only a place to be, but a place to meet and work. This venture opened in February 2015 in the west wing of the Soho House in central Berlin. A selection of high-end women’s and men’s fashion from international labels as well as Berlin-based designers is shown on 2800 square meters, along with matching accessories, furniture, beauty products, plants, and household goods.
Soho House Berlin – Torstraße 1 – 10119 Berlin, check location here
Enter through a courtyard in Berlin’s Prenzlauer Berg district to find Bless Home located on the third floor of an inconspicuous tenement building in a typical Berlin side street: Bless Home is also where Mira Schröder lives. Every Thursday or by appointment, you can ring her doorbell, come to the apartment, have a cup of tea, read on the balcony, discover fashion and home accessories on the shelves, relax in the hammock – you can even make arrangements to spend the night.
Bless Home – Oderbergerstraße 60 – 10435 Berlin-Prenzlauer Berg, check location here
One of the most popular stores in Berlins fashion scene, Murkudis is celebrated as the King of Concept Stores by international media. Since July 2011, the store presents carefully selected products: Fashion, accessories, scents, cosmetics, jewellery, and furniture. Murkudis’ idea for the store was to surround himself with things he would like to own himself, and that he liked having around. Until today, every product is chosen by Murkudis himself.
Andreas Murkudis – Potsdamer Straße 81E – 10785 Berlin, check location here
Since its opening in the fall of 2014, Paper&Tea has become the first port of call for high-quality tea and exclusive stationery. “Washing away the stress of modern life” is the motto in this “temple of tea”. The tea varieties, which can be tasted at a bar, are presented in an impressive, 7-meter “wall of tea”. “Life is short, drink good tea.”
Paper&Tea – Alte Schönhauser Straße 50 -10119 Berlin, check location here
The Voo Store, which opened its doors in 2010, is a staple among Berlin’s concept stores. Along with high-end designers, it gives a stage to young labels, including many Berlin-based ones. The store is a platform for music, design, fashion, and art – and a popular venue for label launches, book releases, and art presentations. When the Voo Store calls, Berlin’s (fashion) scene comes.
Voo Store – Oranienstraße 24 – 10999 Berlin, check location here
This concept store in the Kreuzberg district presents a curated selection of great Berlin designers and manufactories. From home accessories to jewellery, from stationery to exclusive Gin brands – everything designed and made in Berlin can be found at of/Berlin since 2015. And if you join one of the of/Berlin Design Tours, you can visit Berlin’s design studios and manufactories yourself.
of/Berlin Concept Store – Nostitzstraße 23 – 10961 Berlin, check location here
Between 19 and 21 September 2017, Paris Retail Week will once again showcase French Expertise and will be the only event in Europe which addresses the omni-channel problems associated with 360° retail.
This third edition will bring together in a single event E-Commerce Paris, Europe’s biggest cross-channel event and Digital(in)Store, the leading trade show devoted to the digitisation of points of sale and distribution.
Take advantage of this event dedicated to 360° retail uniting the entire community of on- and offline retail for an optimal vision of current retail issues!
To register as a visitor click here
Free online registration until September 18th, 2017
Registration at the event: 50 Euros incl. VAT