How Paris brings retail to life

We hear it more and more often: physical retail is increasingly about creating experiences. It’s not for nothing that ‘Live Retail’ was central in...
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Marketing To Women: Are You Behind The Curve Or Leading The...

When it comes to growing your business with the world's most powerful consumers, are you behind the curve, keeping up or leading the pack? The following...

Virtual/Augmented reality and retail: not there yet but a few good...

In times like these, many like to describe the changes our beloved retail industry is experiencing with the term disruption. Thanks to new technologies,...

Travel retail: Flying High

"Travel retail is a very exciting growth industry within the retail sector and many stores are using travel hubs to showcase new ideas, using...

It’s retail, but not as we know it…

During Paris Retail Week, it’s always a good idea to participate in one of the Paris Retail Tours, especially when it is guided by...

Understand today, the new shopping habits of tomorrow : The Vigi-shopper

In a survey sent to 900 respondents across 15 countries, EQUIPMAG’s Soon Soon Soon report was built up to understand the shopping habits of...

Customer feedback: How online retailers can optimally use it

Online shoppers let online retailers know in numerous ways how satisfied or dissatisfied they have been with a purchase. Yet how can online retailers...

Understand today the new shopping habits of tomorrow: The Slow-Shopper

Among the five shopper profiles identified by the Soon Soon Soon report in our last blog post, today we’ll focus on profile #2, the...

NRFrench Party preview: the point of view of Guillaume Portier –...

Paris Retail Week is partner of the NRFrench Party which will take place on January 15th at the French Consulate in New York, and as part...

Understand today the new shopping habits of tomorrow: The Social-Shopper

Among the five profiles of today’s shoppers identified by the EQUIPMAG/Soon Soon Soon study, today we will focus on the Social-Shopper. What is his...