Are department stores doomed? A case study of UK store Debenhams

Weather. Calendar shifts. Experiential spending. Retailers have many “dog ate my homework” excuses for when trading is less than stellar, but when a late...

Artificial intelligence in fashion

Artificial Intelligence (AI) played a major role at this year's Berlin Fashion Week in July.This technique combines the individual style elements of fashion with...

The ever-changing face of retail: future challenges and opportunities

The retail ecosystem is in the middle of a huge and unprecedented transformation. Almost every stage of the entire retail process, from the moment...

Do fashion retailers understand how men shop?

According to research and reports, men's fashion is a growing market segment and men are an interesting target group. They increasingly do have a...

To boost Smart Phygital let’s go “social”

Tomorrow's retail is not about online and offline channels but about experience. A notion that is part and parcel of the "Smart Phygital" concept....

How « Instagrammable stores » have become the new Retail standard

For most millennials, if they do not broadcast an experience on social networks, it is as if the experience had never existed. In a...
(c) Jan Mol

The rise of in-store analytics is unstoppable

Visitors to trade fairs showing the latest developments in the field of retail technology cannot ignore it: in-store analytics are finding their way into...

New To Marketing To Women? Start Here

During the past decade, we’ve seen historically “masculine” brands and businesses — from motorcycles to hardware to beer to trucks, to name just a...

Smart Phygital: the new retail paradigm!

Retailers are experts in organic evolutions! From brick and mortar stores to m- or s-commerce to pure players, they demonstrate their agility and adaptability....
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How To Win In The Female Economy: Think Like An App

When I conduct research with people about what they buy and why they buy, I often hear women say that they already have a lot...