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What We’ve Learned From 1,000 Years Of Shopping

Jamaa el Fna is one of the world’s oldest marketplaces. People have gathered in this space continually for more than 1,000 years. It’s so...
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When The Digital Economy Shakes Up Innovation

Every year, our businesses invest colossal sums in R&D (also known as innovation). Obviously, these sums are subsidised to a fair extent by our...

Paris Retail Tour #1: The Reinvented – impressions by an American

The first #ParisRetailWeek store tour on September 19th featured an itinerary of eclectic brands which embody the show theme of « Live Retail » and prioritize the...

How Paris brings retail to life

We hear it more and more often: physical retail is increasingly about creating experiences. It’s not for nothing that ‘Live Retail’ was central in...

It’s retail, but not as we know it…

During Paris Retail Week, it’s always a good idea to participate in one of the Paris Retail Tours, especially when it is guided by...
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Marketing To Women: Are You Behind The Curve Or Leading The...

When it comes to growing your business with the world's most powerful consumers, are you behind the curve, keeping up or leading the pack? The following...

Virtual/Augmented reality and retail: not there yet but a few good...

In times like these, many like to describe the changes our beloved retail industry is experiencing with the term disruption. Thanks to new technologies,...
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Are all experiences really worthwhile? or The golden triangle of experience,...

Once again this year, ‘experience’ seems to be the keyword in the world of marketing and trade. Retailers are thus encouraged to offer their customers...
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Five questions to uncover the state of Machine learning?

To define Machine Learning very simply, one can refer to Arthur Samuel, pioneer in the field of computer science, who already spoke about the...
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A Millennial Life Stage ‘Reality Check’ For Marketers

"I’m sick of reading about millennials,” said my millennial colleague. I had to laugh. We all know that a minute can't pass without an...