To boost Smart Phygital let’s go “social”

Tomorrow's retail is not about online and offline channels but about experience. A notion that is part and parcel of the "Smart Phygital" concept....

How « Instagrammable stores » have become the new Retail standard

For most millennials, if they do not broadcast an experience on social networks, it is as if the experience had never existed. In a...
(c) Jan Mol

The rise of in-store analytics is unstoppable

Visitors to trade fairs showing the latest developments in the field of retail technology cannot ignore it: in-store analytics are finding their way into...

New To Marketing To Women? Start Here

During the past decade, we’ve seen historically “masculine” brands and businesses — from motorcycles to hardware to beer to trucks, to name just a...

Smart Phygital: the new retail paradigm!

Retailers are experts in organic evolutions! From brick and mortar stores to m- or s-commerce to pure players, they demonstrate their agility and adaptability....
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How To Win In The Female Economy: Think Like An App

When I conduct research with people about what they buy and why they buy, I often hear women say that they already have a lot...

NRFrench Party preview: interview of Rodolphe Bonnasse – CA COM group

Paris Retail Week renews its partnership with the NRFrench Party which will be held on January 14th, 2018 at the General Consulate of France in New York and,...

NRFrench Party preview: interview of Barbara Sarre-Deroubaix – Bizerba

Paris Retail Week renews its partnership with the NRFrench Party which will be held on January 14th, 2018 at the General Consulate of France in New York...
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Retail pundits predict 2018 and beyond

Disruptive technology: A triumph of human creativity expanding our mental horizons or a further step towards dystopia? In 2017 venerable retailers Sears and Toys...
Jamaa el Fna Square (c) bigstock

What We’ve Learned From 1,000 Years Of Shopping

Jamaa el Fna is one of the world’s oldest marketplaces. People have gathered in this space continually for more than 1,000 years. It’s so...