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The phygital conciergerie to strengthen the brand-consumer relationship

In is this era of proliferating "devices" and "touchpoints" (points of contact), customers enjoy a new autonomy and freedom to buy anything, anywhere, at...

Shopper Observer Havas Paris / Paris Retail Week presents the latest...

Global flagship event dedicated to trade professionals, the third edition of Paris Retail Week throws open its doors from 19 to 21 September next...

Concept Stores Berlin – a selection curated by The Retail Academy

Riascente in Milan or Merci in Paris – the concept store trend was recognized early on in other countries. Berlin – being the German...
©Paris tourist office - photographe : Amelie Dupont

When the festive season becomes a source of inspiration for retailers

This time of year is especially busy for retailers. In France, as in many other countries around the world, the retail rush is back...
©Paris tourist office photographe : amelie-dupont

Music in retail shops: How to enhance the clients’ journey

I don’t know about you, but when someone mentions background music in shops, the first thing that comes to my mind is Pretty Woman....
©Paris tourist office

Paris Retail Guide – Tour #2: Marais

As part of Paris Retail Week (12-14 September 2016) 5 tours taking in a selection of Parisian stores were proposed to attendees to discover...
©Paris tourist office

Paris Retail Guide – Tour #1: Republique – Faubourg Saint Antoine

As part of Paris Retail Week (12-14 September 2016) 5 tours taking in a selection of Parisian stores were proposed to attendees to discover...

How does the creation process occur when making a perfume for...

First of all, I always keep in mind that the innovative businesses looking to distinguish themselves who come to me aim to create an...
©crédit photo : Starship

Drones & robots set to deliver online customers

Women may find the male fetish for technology generally tedious, but perhaps they should give a guy, who sends them flowers by drone, at least a...

Candidates, emphasise your personality to get that Digital job!

Candidates must emphasise their Soft Skills, rather than their technical knowledge, if they have their sights set on a position in the constantly-evolving Digital...