Home Authors Posts by Ruonan Zheng

Ruonan Zheng

Inspired by fashion and style, Ruonan Zheng writes news stories and analysis with an emphasis on luxury trends and brand marketing. She also oversees Jing Daily’s China-facing content on WeChat. Prior to joining Jing Daily, Rachel worked at a NY-based consultancy, helping many Western luxury brands develop a holistic strategy for entering the China market.

China’s Social and E-commerce Sites Are Converging

Today, more than ever, it’s the community that sells. In a little more than ten years, sneaker blog Hypebeast evolved into a publicly traded e-commerce platform....