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Ruonan Zheng

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Inspired by fashion and style, Ruonan Zheng writes news stories and analysis with an emphasis on luxury trends and brand marketing. She also oversees Jing Daily’s China-facing content on WeChat. Prior to joining Jing Daily, Rachel worked at a NY-based consultancy, helping many Western luxury brands develop a holistic strategy for entering the China market.

China’s Social and E-commerce Sites Are Converging

Today, more than ever, it’s the community that sells. In a little more than ten years, sneaker blog Hypebeast evolved into a publicly traded e-commerce platform....