Melanie Günther is Online Editor at iXtenso – Magazine for Retailers (http://www.ixtenso.com/) that covers the latest trends from the retail industry since 2008. The variety of iXtenso topics is as multifaceted as “the retail market” itself. Therefore, we always keep our eyes open to find ingenious ideas and implementations all about stores. Sometimes we might even report on projects that weren’t quite as successful. After all, they can often be more revealing than anything else.