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Julie Batard

Julie founded Ladoré Audio Branding after an extensive career in one of Europe’s leading sound design agency. As a Key Account Manager, she helped internationally renowned brands in various industries such as luxury, transports, automotive, insurances, health (...) in constructing and maintaining their sound identity in order to create value for their brands and increase the impact of their communications. Julie advises companies on how to deal with their sound communication to strengthen their brands, differentiate from the competitors, and to create more link with their audiences, through all touchpoints (shops, events, advertisements, videos, apps, telephone...).
©Paris tourist office photographe : amelie-dupont

Music in retail shops: How to enhance the clients’ journey

I don’t know about you, but when someone mentions background music in shops, the first thing that comes to my mind is Pretty Woman....