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Isabelle Ohnemus

Isabelle’s career started in investment banking. She worked for more than ten years in a well-known global investment bank, as a broker in stocks and derivatives. As fashion was always part of her life, she decided to turn this passion into something more concrete. Isabelle started organising private sales at her home for her busy girlfriends who wanted to access the world of fashion in an easy way. The sales included new and groundbreaking designers from Italy, Denmark and France who had no physical stores in Zurich. Isabelle’s own place became their exclusive store and in this trendy and alternative environment she realised the inconsistency in sizing. Four years ago she founded EyeFitU, the platform and app that provides sizing recommendations to consumers for all major brands around the world. Isabelle is fluent in six languages: English, French, German, Spanish, Italian and Japanese.

The ever-changing face of retail: future challenges and opportunities

The retail ecosystem is in the middle of a huge and unprecedented transformation. Almost every stage of the entire retail process, from the moment...

Sustainable fashion: utopia or a real possibility?

With a greater and growing public awareness of our planet and the general global ecosystem, ‘sustainability’ has secured its place on the current hot...