Elisa Servais is a trained interior architect with more than ten years of experience specializing in retail design. Her professional background spans a number of locations, including Brussels, Shanghai and London, as well as structures, working directly for the retailer, as a design consultant, for architectural practices, interior design and creative agencies. In February 2018, she joined the Retail Design Lab, a research group sponsored by Hasselt University as a PhD student. The lab looks into finding ways to best design the store of tomorrow. Elisa’s personal research will focus on “the value of Experiential Retail Environments”.