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Dominique Ziegelmayer

After a few years in project management, IT Strategy and in-house consulting, Dr. Dominique Ziegelmayer wrote his doctoral thesis on text mining. He is now working as product executive responsible for strategic alignment and development. In his opinion, customer reviews are the new gold, especially in ecommerce.

Customer feedback: How online retailers can optimally use it

Online shoppers let online retailers know in numerous ways how satisfied or dissatisfied they have been with a purchase. Yet how can online retailers...