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Christophe Lachnitt

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Communicator. Blogger. Author. Christophe’s career is articulated around 3 times, 3 companies and 3 passions. He has 26 years of experience in communication, including 19 years as communication director and 13 years on executive committees of entities generating several billion euros in turnover. His development took place within Alcatel, DCNS and Microsoft. He has acquired a complete experience both in terms of communication issues (brand, press, internal, crisis, digital transformation, marketing ...) as well as business contexts (B2B or B2C, expanding or declining markets, listed or unlisted companies, very varied cultures). His added value is the result of three passions: 1. Change: The design and deployment of change strategies - i.e. changes in perception to serve the growth and reengineering of functions in the service of performance. 2. International: the management of activities and international teams. 3. Digital: the digital transformation, like the doubling of the digital share in the marketing mix of Microsoft France. Beyond his professional activity, his passions are also expressed in his blog, newsletter and podcast (Superception.fr) dedicated to the issues of perception, books and activity as a speaker.

Simple customer experience, a competitive factor that’s more decisive than ever

Siegel+Gale publishes an annual ranking of the “simplest brands”: the Global Brand Simplicity Index (the ones that makes their clients’ lives easier) based on an international opinion poll...

Geolocation, Retail’s next big bet

Foursquare is a location-based recommendation app that brings retail advertisers a new service. It provides brands with data about their users’ movements even if they...