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Chris Petersen

Chris H. Petersen, PhD, CEO of Integrated Marketing Solutions is a strategic consultant who specializes in retail, leadership, marketing, and measurement. He has built a legacy through working with Fortune 500 companies to achieve measurable results in improving their performance and partnerships. Chris is the founder of IMS Retail University, a series of strategic workshops focusing on the critical elements of competing profitably in the increasingly complex retail marketplace

Lessons learned from two of the best brick and mortar retailers

I am as guilty as the rest of the bloggers and pundits. The latest headlines on Amazon's innovation for Go stores or Amazon delivery...