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Bridget Brennan

Women drive between 70 - 80% of all consumer household spending, and Bridget Brennan researches and analyzes why they buy the things they do. As CEO of consulting firm Female Factor, Bridget is one of the world’s leading authorities on marketing and selling to women. She is the author of the book, “Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers,” (Crown Business), which was called “essential reading” by the Wall Street Journal. In 2016, Bridget was named a “Woman to Watch in Retail Disruption” by think tank Remodista. Bridget is a frequent contributor for Forbes.com, speaks globally on the subject of women’s consumer spending and is a guest lecturer at business schools. She is based in Chicago. Write her at bridget@thefemalefactor.com, or visit www.thefemalefactor.com.
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Selling In A ‘Plus One’ World

For many women, shopping alone is a luxury. Because of the role women play in their households (typically “chief purchasing officer” and for many, primary...
photo credit (c) Bigstock

Are You Inspiring Your Customers? Take This Quiz To Find Out

People will tell you they don’t like to be “sold,” but the truth is, we love to buy from people who inspire us with...
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Avoid These Dangerous Assumptions When Selling To Women

There I was, standing in a sea of black suitcases at a local department store. My current wheelie bag was in dire need of...
MonteNapoleone VIP Lounge. Photo courtesy of Associazione MonteNapoleone

How To Deliver The Ultimate In Luxury Retail Experiences, Italian Style

Care to go truffle hunting in Alba? Interested in spinning around Lake Como in a Ferrari? (My answers: yes and yes please!). Perhaps an hour-long...