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Yearly Archives: 2017

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2018: the comeback of brick & mortar

With the digitization and multiplication of devices in our society, consumers are looking for a smooth and fast customer experience. Online retailers and applications...
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Who’s Naughty Now? Can Santa’s Business Model Survive the GDPR?

Santa himself will not be able to avoid dealing with the forthcoming EU GDPR – even being based at the North Pole won’t change...
Jamaa el Fna Square (c) bigstock

What We’ve Learned From 1,000 Years Of Shopping

Jamaa el Fna is one of the world’s oldest marketplaces. People have gathered in this space continually for more than 1,000 years. It’s so...
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How Influencer Marketing can be used to Boost your Product Sales

Companies are always on the lookout for new ways to increase their exposure and visibility to boost their eventual profitability. One of these new...
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When The Digital Economy Shakes Up Innovation

Every year, our businesses invest colossal sums in R&D (also known as innovation). Obviously, these sums are subsidised to a fair extent by our...
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The phygital conciergerie to strengthen the brand-consumer relationship

In is this era of proliferating "devices" and "touchpoints" (points of contact), customers enjoy a new autonomy and freedom to buy anything, anywhere, at...

Paris Retail Tour #1: The Reinvented – impressions by an American

The first #ParisRetailWeek store tour on September 19th featured an itinerary of eclectic brands which embody the show theme of « Live Retail » and prioritize the...

How Paris brings retail to life

We hear it more and more often: physical retail is increasingly about creating experiences. It’s not for nothing that ‘Live Retail’ was central in...

It’s retail, but not as we know it…

During Paris Retail Week, it’s always a good idea to participate in one of the Paris Retail Tours, especially when it is guided by...
© Anne-Emmanuelle Thion

Trends spotted at Paris Retail Week

Over three days of intense discussions, the third edition of Paris Retail Week (19-21 September) brought together players from physical and online retail. Focusing on...