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How « Instagrammable stores » have become the new Retail standard

(c) creative commons

For most millennials, if they do not broadcast an experience on social networks, it is as if the experience had never existed. In a context where consumer attention is highly demanded, it is necessary to know how to create novelty to increase traffic in shops. That explains why more and more brands launch “instagrammable” shops all around the world. So, what needs are they satisfying?

How brands should prepare themselves for the age of voice assistants

Photo by Andres Urena from Pexels

According to the latest Ericsson Mobility Report, around the year 2023 there will be nearly 30 billion connected terminals, including a minority of smartphones. Although brands already know how to address consumers via touch screens, they must now reflect on “voice-centric” communication.

In January 2017, Mobile Marketing Association France published an article highlighting the ubiquity of Amazon and its Alexa technology during the Consumer Electronic Show in Las Vegas. One year later, we see that Amazon has once again stolen the show from other manufacturers by not only equipping the tens of millions of “Smart Speakers” sold by Amazon this year, but also nearly 200 connected objects, ranging from car radios, to washing machines, lamps and refrigerators.

The rise of in-store analytics is unstoppable

(c) Jan Mol

Visitors to trade fairs showing the latest developments in the field of retail technology cannot ignore it: in-store analytics are finding their way into the retail landscape. The technology has become more affordable. Thanks to increasing competition within the retail technology sector, the retailer no longer has a barrier to finally be able to measure offline, where e-commerce has already been using smart methods to take the customer experience to a higher level.

New To Marketing To Women? Start Here

During the past decade, we’ve seen historically “masculine” brands and businesses — from motorcycles to hardware to beer to trucks, to name just a handful — seek growth by marketing their products and services to women. The list is long and getting longer: Harley-Davidson. Home Depot. Under Armour. Trunk Club. The Boy Scouts. And that’s just for starters. Success in reaching this powerful demographic often lives or dies in the marketing execution, and getting it wrong is serious business. Mistakes and gaffes can go public — or viral — all too easily, alienating the very people a campaign was designed to attract.

Paris Retail Week 2018: 3 questions to Sophie Lubet

From 10 to 12 September 2018 Paris will once again be the trendsetting meeting place for all retail professionals with the fourth edition of Paris Retail Week being held at the Porte de Versailles Exhibition Center.

Sophie Lubet, Director of the Retail Department at Comexposium Group, tells us what the 2018 event has in store.

French Ecommerce Report 2017: Online sales up 14% year-on-year

(c) pixabay
(c) pixabay

According to the study presented beginning of February by Fevad to the Ministry of the Economy & Finance, online sales continued to soar in 2017.

This study is based both on information gathered from the main retail websites and the aggregated amount of transactions carried out by the main payment providers. Methodology and data processing were validated by KPMG*.

Smart Phygital: the new retail paradigm!

Retailers are experts in organic evolutions! From brick and mortar stores to m- or s-commerce to pure players, they demonstrate their agility and adaptability. They are becoming increasingly ‘smart’. Consumers, meanwhile, are not to be outdone and are taking advantage of new technologies to optimise their purchasing pathway and reduce costs (time and price). They now want to buy products for the values they convey and no longer want to put up with the separation between on and offline. The Smart Phygital era is underway: retail which places meaning and value at the centre and reconciles on and offline.

Save the date for Paris Retail Week’s 4th edition

The 4th edition of Paris Retail Week will take place from Monday 10 to Wednesday 12 September 2018 in Pavilion 1 at Paris expo Porte de Versailles.

The success of the 3rd edition of Paris Retail Week confirmed the need for the professionals of the off- and on-line retail sector to meet at a common event.

Taking advantage of the GDPR to improve the treatment of data

(c) pixabay

2018, the year of privacy! The GDPR will soon be with us and will provide an occasion for retailers to leverage this transparency while updating their use of data. The objective: to stay in the race despite competition from the pure players.

Infographics: Solving the Out-of-Stock Problem

© Anne-Emmanuelle Thion
© Anne-Emmanuelle Thion

Being out-of-stock(OOS) is generally a sign that your business is doing well but if you’re out of stock too often it will lead to frustrated customers. This infographic from 2Flow takes you through some ways retailers can reduce OOS levels to further increase their profits.