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When It Comes To Marketing, Women Are The Original Social Network

Women participate more on major social networks – including Facebook – than men do, according to a Pew Research study of U.S. online users. Given...
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Live retail thinking versus Live retail doing

Everybody knows by now that being a retailer means operating a multi-channel-business. This does not necessarily imply having an e-shop and a real shop,...

Social networks: the future champions of e-commerce?

Social is becoming increasingly synonymous with retail. Pinterest, Facebook, Twitter, Snapchat, they are all announcing their ambitions to become retailers and to monetise the heavy...