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When It Comes To Marketing, Women Are The Original Social Network

Women participate more on major social networks – including Facebook – than men do, according to a Pew Research study of U.S. online users. Given...
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The pop-up store, a key concept in connected retail?

"Store is the new black"! The store is clearly undergoing a major transformation, serving as a link between physical and digital retail. An on-off...

Social networks: the future champions of e-commerce?

Social is becoming increasingly synonymous with retail. Pinterest, Facebook, Twitter, Snapchat, they are all announcing their ambitions to become retailers and to monetise the heavy...