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Are all experiences really worthwhile? or The golden triangle of experience,...

Once again this year, ‘experience’ seems to be the keyword in the world of marketing and trade. Retailers are thus encouraged to offer their customers...

En route for V-commerce – Virtual reality as a driving force...

As our society becomes ever more digitised, data are also becoming increasingly widespread in all sectors. More is now known about consumer trends, purchasing...
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The New Converged Retail Environment

Brick and mortar continues to redefine itself with an updated look thanks to the Internet of Things driving customer engagement with tactile and sensorial...
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How Brick and Mortar Retail Can Play to its Strengths

“How can we compete against e-commerce?” That’s the question I hear most often from traditional retailers. As a frequent speaker on the subject of marketing...
Francois LOVITON, Retail Director France at Google

NRFrench Party review: Feed-back of Augustin Chavanne – La Redoute

Paris Retail Week was a partner of the NRFrench Party, the French–American gathering of retailers and e-merchants which was held in New York on...

NRFrench Party Review: Paris Retail Week’s feedback on its inspiring...

Paris Retail Week was a partner of the NRFrench Party, the French–American gathering of retailers and e-merchants which was held in New York on...

Paris Retail Week presents the French start-up companies attending the NRFrench...

As a partner of the NRFrenchParty which will be held on Sunday 15th January, at the French Consulate in New York, Paris Retail Week presents...