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New payment mode in retail

Customers can enjoy ease in the way they pay their transactions as nowadays payment method are developed beyond the traditional wallet content. Indeed, new...

Concept Stores Berlin – a selection curated by The Retail Academy

Riascente in Milan or Merci in Paris – the concept store trend was recognized early on in other countries. Berlin – being the German...
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Five questions to uncover the state of Machine learning?

To define Machine Learning very simply, one can refer to Arthur Samuel, pioneer in the field of computer science, who already spoke about the...
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Scent marketing in retail creates a welcoming atmosphere

The use of scents at the POS increases attractiveness and customer loyalty. Scent marketing in retail has gotten a bad reputation over the years. It...

Employment: Retail playing a decisive role in the French economy

Thanks to sustained activity and recruitment which has been constantly rising for several years, the retail sector, both physical and online, has become a...
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How Brick and Mortar Retail Can Play to its Strengths

“How can we compete against e-commerce?” That’s the question I hear most often from traditional retailers. As a frequent speaker on the subject of marketing...
Francois LOVITON, Retail Director France at Google

NRFrench Party review: Feed-back of Augustin Chavanne – La Redoute

Paris Retail Week was a partner of the NRFrench Party, the French–American gathering of retailers and e-merchants which was held in New York on...

NRFrenchParty preview: Paris Retail Week presents what it has in store

Paris Retail Week is partner of the NRFrench Party which will take place on January 15th at the French Consulate in New York, and...

NRFrench Party preview: the point of view of Nicolas Brand –...

Paris Retail Week is partner of the NRFrench Party which will take place on January 15th at the French Consulate in New York, and as part...
©Paris tourist office - photographe : Amelie Dupont

When the festive season becomes a source of inspiration for retailers

This time of year is especially busy for retailers. In France, as in many other countries around the world, the retail rush is back...