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Posts tagged with "retail"
Scent marketing in retail creates a welcoming atmosphere
Jul 7, 2017
The use of scents at the POS increases attractiveness and customer loyalty. Scent marketing in retail has gotten a bad reputation over the years. It...
Employment: Retail playing a decisive role in the French economy
Feb 15, 2017
Thanks to sustained activity and recruitment which has been constantly rising for several years, the retail sector, both physical and online, has become a...
How Brick and Mortar Retail Can Play to its Strengths
Feb 8, 2017
“How can we compete against e-commerce?” That’s the question I hear most often from traditional retailers. As a frequent speaker on the subject of marketing...
NRFrench Party review: Feed-back of Augustin Chavanne – La Redoute
Jan 19, 2017
Paris Retail Week was a partner of the NRFrench Party, the French–American gathering of retailers and e-merchants which was held in New York on...
NRFrenchParty preview: Paris Retail Week presents what it has in store
Jan 13, 2017
Paris Retail Week is partner of the NRFrench Party which will take place on January 15th at the French Consulate in New York, and...
NRFrench Party preview: the point of view of Nicolas Brand – Ingenico
Jan 3, 2017
Paris Retail Week is partner of the NRFrench Party which will take place on January 15th at the French Consulate in New York, and as part...
When the festive season becomes a source of inspiration for retailers
Dec 20, 2016
This time of year is especially busy for retailers. In France, as in many other countries around the world, the retail rush is back...
Music in retail shops: How to enhance the clients’ journey
Dec 14, 2016
I don’t know about you, but when someone mentions background music in shops, the first thing that comes to my mind is Pretty Woman....
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