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When It Comes To Marketing, Women Are The Original Social Network

Women participate more on major social networks – including Facebook – than men do, according to a Pew Research study of U.S. online users. Given...
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How Brick and Mortar Retail Can Play to its Strengths

“How can we compete against e-commerce?” That’s the question I hear most often from traditional retailers. As a frequent speaker on the subject of marketing...

Social networks: the future champions of e-commerce?

Social is becoming increasingly synonymous with retail. Pinterest, Facebook, Twitter, Snapchat, they are all announcing their ambitions to become retailers and to monetise the heavy...