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When It Comes To Marketing, Women Are The Original Social Network

Women participate more on major social networks – including Facebook – than men do, according to a Pew Research study of U.S. online users. Given...
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A Millennial Life Stage ‘Reality Check’ For Marketers

"I’m sick of reading about millennials,” said my millennial colleague. I had to laugh. We all know that a minute can't pass without an...
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Scent marketing in retail creates a welcoming atmosphere

The use of scents at the POS increases attractiveness and customer loyalty. Scent marketing in retail has gotten a bad reputation over the years. It...

Paris Retail Week 2017 : 4 questions to Sophie Lubet

From 19 to 21 September 2017 Paris will once again be the trendsetting meeting place for all retail professionals with the third edition of...