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Posts tagged with "Marketing"
A Millennial Life Stage ‘Reality Check’ For Marketers
Jul 19, 2017
"I’m sick of reading about millennials,” said my millennial colleague. I had to laugh. We all know that a minute can't pass without an...
Scent marketing in retail creates a welcoming atmosphere
Jul 7, 2017
The use of scents at the POS increases attractiveness and customer loyalty. Scent marketing in retail has gotten a bad reputation over the years. It...
Paris Retail Week 2017 : 4 questions to Sophie Lubet
Jan 27, 2017
From 19 to 21 September 2017 Paris will once again be the trendsetting meeting place for all retail professionals with the third edition of...
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