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The Gamification of Retail: How Apps, Chatbots, and Virtual Reality Are Turning Purchasing into a Virtual Game
Jul 4, 2017
Chatbots, Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI) and mobile apps. If you’ve noticed an upswing in headlines regarding these terms, you’re...
En route for V-commerce – Virtual reality as a driving force of retail
Jun 29, 2017
As our society becomes ever more digitised, data are also becoming increasingly widespread in all sectors. More is now known about consumer trends, purchasing...
Paris Retail Week / Havas Paris Shopper Observer: Between AI and politics, the importance of the human factor for consumers
May 18, 2017
A real showcase for all the latest trends, Paris Retail Week interprets the current evolutions taking place in the retail sector and shares expertise...
‘Live Retail’ sets the tone for Paris Retail Week’s 2017 event
Apr 5, 2017
As guiding thread of this years Paris Retail Week event which will take place from Tuesday 19 to Thursday 21 September, the theme of Live...
The New Converged Retail Environment
Mar 17, 2017
Brick and mortar continues to redefine itself with an updated look thanks to the Internet of Things driving customer engagement with tactile and sensorial...
NRFrench Party Review: Paris Retail Week’s feedback on its inspiring contents
Jan 18, 2017
Paris Retail Week was a partner of the NRFrench Party, the French–American gathering of retailers and e-merchants which was held in New York on...
Paris Retail Week presents the French start-up companies attending the NRFrench Party
Jan 10, 2017
As a partner of the NRFrenchParty which will be held on Sunday 15th January, at the French Consulate in New York, Paris Retail Week presents...
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