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Are all experiences really worthwhile? or The golden triangle of experience,...

Once again this year, ‘experience’ seems to be the keyword in the world of marketing and trade. Retailers are thus encouraged to offer their customers...
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Five questions to uncover the state of Machine learning?

To define Machine Learning very simply, one can refer to Arthur Samuel, pioneer in the field of computer science, who already spoke about the...
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The paradox of AI: Will artificial intelligence humanize the future of...

Are you an e-commerce site that is looking for a way to speed up your ordering process while improving the UX of your website?...

Paris Retail Week / Havas Paris Shopper Observer: Between AI and...

A  real showcase for all the latest trends, Paris Retail Week interprets the current evolutions taking place in the retail sector and shares expertise...
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The sense and nonsense of technology

Trendwatchers and technology experts say we are only at the verge of what technology and AI might become and mean in our lives. As...
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Mobile clients = agile commerce

‘The bank for a changing world’: the slogan of BNP Paribas for a number of years, is extremely apt for a bank in touch...

Employment: Retail playing a decisive role in the French economy

Thanks to sustained activity and recruitment which has been constantly rising for several years, the retail sector, both physical and online, has become a...

Social networks: the future champions of e-commerce?

Social is becoming increasingly synonymous with retail. Pinterest, Facebook, Twitter, Snapchat, they are all announcing their ambitions to become retailers and to monetise the heavy...

NRFrench Party Review: Paris Retail Week’s feedback on its inspiring...

Paris Retail Week was a partner of the NRFrench Party, the French–American gathering of retailers and e-merchants which was held in New York on...