Paris Retail Week has been an excellent opportunity to get to know the latest trends in the sector and to verify that the barrier between the offline and online store has definitely been jumped. Experts in the field have made this clear in a number of occasions in the professional publication Retail Actual, directed to the distribution and the person responsible for point-of-sale in Spain. After attending this meeting, my impression is that our country can be seen close up in the French capital which has managed to combine both environments with mastery. We were able to verify that first hand on the tour provided by the organization allowing us to get to know some of the most important businesses of the sector.
Examples of this are the bets of the multinationals Nike or the Marionnaud perfume chain, which have been able to reconvert a traditional establishment in an onmicanal space, where new technologies help to make the customer experience complete and not limited to the moment of final payment. Today, the hyperconnected consumer understands that they can exercise their right to buy 24/7/365, enjoying the whole process. Therefore, if something has become clear during this edition of the Paris Retail Week, it is that any business which does not get on this multi-channel sales train will be out of the market.
However, the digital bet should not neglect the design and the importance of the physical space. Those in Paris are an example of what I recommend taking note of. Good taste, pampering of the details and a customer service that makes you feel special, some identifiable signs of the French capital that the high-end shops have wisely made their own. Needless to say, it is considered the mecca of luxury and elegance.
Inside the fair, I was surprised by the qualitative leap in the offer of equipment for point-of-sale and technological applications. With an international offer hardly matched, it included the presence of Spanish companies like Araven that showed the latest generation of shopping carts or Azkoyen and its Cashlogy, an intelligent cash management system.
As a result, my experience at the fair has been very enriching, enabling me to discover what moves in such a dynamic sector such as e-commerce and to verify that the physical store has not died, but has reinvented itself. This is a process that does not stop and one that is sure to give us many novelties for the next edition of this great showcase that is the Paris Retail Week.