To increase the attractiveness and international influence of the French capital, the Paris CCI (Chamber of Commerce and Industry) develops specific actions to help companies design and market a creative offering.
Creation, fashion and design are an iconic industry for Paris. While Paris has a great many talented graduates from prestigious design, architecture and fashion schools, paradoxically, the retail sector still makes relatively little use of that lever.
In 2012, the Paris CCI launched the Paris Shop & Design award to raise awareness and encourage retailers and merchants to harness the creative talents of design professionals when designing their retail outlets. This award also recognises the most relevant initiatives by Parisian retailers. Free and open to all shops, local services, hotels and cafés/restaurants in Paris, the award recognises retailer and architect/designer duos that have collaborated on a project in the last three years (creation or renovation of a POS).