The web has established itself worldwide. These past few years, we have seen how many new innovations and new technologies have deeply changed consumers’ daily lives. They consume and interact with brands directly on social networks, are able to compare prices before buying, surf on the Internet to narrow down their choices, etc.
Technology in itself has also changed a lot. Our smartphones are living up to their name more and more, and connected objects are invading our homes. On the consumer side, social media outlets have largely reached their critical mass. As they became web giants with extravagant valuations, they also started to dictate their rules.
However, despite this huge digital transformation affecting companies, the retail industry hasn’t really been given a sense to its potential yet. On what foundations should these new pillars be built by the industry?