eCommerce is established and here to stay. In more and more countries consumers want to search for and purchase products on the Internet. Everyone involved is happy about this new distribution channel. Only manufacturers and brands are not so happy. For many manufacturers, it seems to be an annoying version of retail – and remains so. Deuter, Asics, Scout and, until a year ago, sports giant Adidas too, tried to restrict eCommerce in an illegal manner. For orders by unwanted merchants, containers filled with the desired goods fell off the ship in Rotterdam. The goods that well-behaved partners were able to get within a short time. The industry claims that the goods were not presented appropriately, the advice given was not sufficient, and many online retailers even sold fakes. That is not the case, as now is also known to the courts. Various tribunals, higher regional courts and district courts across Germany have decided in favour of eCommerce.
How to attract customers in Store when Ecommerce, Social-Commerce and Mobile Commerce are booming? This question concerns all the retailers in the world. Here are three very successful solutions to re-enchant customers experiences from Thailand, China and Japan.
Paris Retail Week will take place from 12th to 14th September 2016 at Paris Expo Porte de Versailles. Over the 3 days, professionals from the retail and e-commerce sector will come together to assess the current state of the market, to reflect on tomorrow’s concepts and decipher the latest innovative solutions.
With almost 300 conferences, free to attend and in different formats – Plenary Sessions, Special Sessions, Academies, Keynotes and Solutions Workshops –, this is a unique opportunity to explore the retail world of today and tomorrow.
Read on to discover the highlights of this year’s event.
With the arrival of Apple Pay in France on 19 July, many consumers will be tempted to adopt this method of mobile payment, which is used like a contactless bank card. All outlets with NFC terminals can accept it, with nothing more to do.
Women may find the male fetish for technology generally tedious, but perhaps they should give a guy, who sends them flowers by drone, at least a few marks for trying. Florian Sieg, CEO of Germany’s largest flower delivery service Blume 2000, intends to make this possible for his fellow men as early as next year. Thanks to a collaboration with Skycart, the California-based drone shipping service, they will soon be able to fly flowers to girlfriends on St. Valentine’s Day and to mums on Mother’s Day.
Small is becoming more than ever an important trend in retail. It’s not new but it concentrates new initiatives and new innovative ways of selling things.
It has become clear over the last few years, that customers prefer businesses, that offer a combination of digital commerce and retail. They want to benefit from the best of both worlds: to be able to shop whenever and wherever they want and to get professional customer consulting as they like. Therefore, it is completely unnecessary for the retail to be afraid of the digital commerce. Both business concepts have far more in common than they think. This means, that successful future commerce will always include several strategies, concepts and channels.
Care to go truffle hunting in Alba? Interested in spinning around Lake Como in a Ferrari? (My answers: yes and yes please!). Perhaps an hour-long session on perfecting your posture, taught by a former Italian model, is more your thing. Then again, maybe you’d enjoy relaxing in a VIP Lounge, nestled in a stately villa on the famous shopping street Via Montenapoleone. For luxury retailers’ top clients, all kinds of shopping magic awaits in this VIP Lounge, which I was given a tour of as part of my consumer research during a recent business trip to Milan. For instance, a personal shopper can bring a client every red dress in their size from every store in the area, if that’s what their heart desires. Welcome to the ultimate in luxury retail, Italian style.
If Apple, Uber and Amazon have one thing in common, it’s the way they have succeeded in changing customer consumption by blurring the distinction between products and services. Not only do these tech giants merge technology and usability to create cutting-edge features, but also they set the standard for user-focused design.
However, UX should not be reduced to a catalogue of best practices for retailers to boost their conversion rate. Rather, UX defines itself as the key point on which customer engagement will be based.
The end of “mass consumption”: when brands have to engage with their customers.
I love Retail! But does Retail love me?
Retail is not an easy business, especially today with all the changes in behaviors, technology and demand/offer. It has to be agile but also in a constant self reinvention. It needs to generate pleasure and envy not only because it’s its job but also because it has become a sort of leisure asset mixed with a media attitude. This complexity makes Retail a new paradigm in our society that is mainly controlled by customers in opposition to its old model. Retail is no longer a static thing, it’s now a kind of entity that lives through frontiers, channels, time and places. It must be incarnated in all this elements, with two things in common: the spirit and experience it generates.