Blog Page 9

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The web has established itself worldwide. These past few years, we have seen how many new innovations and new technologies have deeply changed consumers’ daily lives. They consume and interact with brands directly on social networks, are able to compare prices before buying, surf on the Internet to narrow down their choices, etc.

Technology in itself has also changed a lot. Our smartphones are living up to their name more and more, and connected objects are invading our homes. On the consumer side, social media outlets have largely reached their critical mass. As they became web giants with extravagant valuations, they also started to dictate their rules.

However, despite this huge digital transformation affecting companies, the retail industry hasn’t really been given a sense to its potential yet. On what foundations should these new pillars be built by the industry?

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We’re stood circled around a sofa in Milibootik, as retailers from across Europe quiz the high tech furniture boutique’s staff about their pièce de résistance: le concept et le canapé. Not only can the sofa charge your iPad, but it can play music through an iPhone dock in the sofa arm, and even control the television. What else can it do? “Everything is possible” according to Milibootik, and after two days sampling the best of Paris’ retail scene for Paris Retail Week, it would be hard to disagree.

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Earlier this year, E-commerce One to One and Content Square revealed the different surfing habits of Internet users worldwide in their international study.

We all know that quality, price, design, customer service, terms and conditions and other factors have a significant impact on how users purchase on e-commerce platforms. But move from one country to another and the rules change completely. Understanding the foreign user’s experience is now a key factor for online retailers’ competitiveness. Translating their website is no longer enough!

The French people definitely prefer to pay for their purchases with credit or debit cards. The majority of French Internet users would rather have goods delivered to their homes, but the “click and collect” trend is also a huge success in France.

The Altershopper, the alternative channels enthusiast

Among the five profiles of today’s shoppers identified by the EQUIPMAG/Soon Soon Soon study, today we will focus on the Alter-Shopper. What is his lifestyle? What is his shopping behavior? What kind of concrete marketing innovations have an impact on his consumption?

The Altershopper or “normcore”

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Earlier this year, E-commerce One to One and Content Square revealed the different surfing habits of Internet users worldwide in their international study.

We all know that quality, price, design, customer service, terms and conditions and other factors have a significant impact on how users purchase on e-commerce platforms. But move from one country to another and the rules change completely. Understanding the foreign user’s experience is now a key factor for online retailers’ competitiveness. Translating their website is no longer enough!

American Internet users are very sensitive to customization and online services, such as live chat, 24/7 hotlines, quick answers on social media, etc. Consider another growing trend in the US market –same day delivery – and the message is clear: Americans want it now.

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Alexandra Bouthelier, Delegate General, Fédération du commerce coopératif et associé

 

“Today’s innovation is based more and more on the creation of new business models with the example of diverse companies as Nespresso, Amazon or Netflix. The emergence of a behavior called ‘collective’, in opposition to an ideal ‘individualistic’ that had for a long time been dominant, is now completely reorganizing the relationship between individuals and the economy (crowdfunding, collaborative consumption, marketplace, .. ).

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Earlier this year, E-commerce One to One and Content Square revealed the different surfing habits of Internet users worldwide in their international study.

We all know that quality, price, design, customer service, terms and conditions and other factors have a significant impact on how users purchase on e-commerce platforms. But move from one country to another and the rules change completely. Understanding the foreign user’s experience is now a key factor for online retailers’ competitiveness. Translating their website is no longer enough!

The British people are known to be amongst the biggest online consumers in Europe, with a strong web knowledge and fluency. They are particularly fond of branding and funny content.

Anne-Marie Sargueil, President, L’institut français du design

 

‘Janus du Commerce’ jury observe innovations happening within their business but also among their partners*. This converging views though allow to select the best approaches.

Always looking for innovations in the retail industry, both for retailers and consumers.

What is the Janus jury expecting from a retail innovation? It is pretty simple to improve what already exists. This innovation must be:

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Earlier this year, E-commerce One to One and Content Square revealed the different surfing habits of Internet users worldwide in their international study.

We all know that quality, price, design, customer service, terms and conditions and other factors have a significant impact on how users purchase on e-commerce platforms. But move from one country to another and the rules change completely. Understanding the foreign user’s experience is now a key factor for online retailers’ competitiveness. Translating their website is no longer enough!

First of all, the study reveals a market specificity: Italian people tend to buy more services (leisure services, travel, etc.) than physical goods online.