Blog Page 4

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©Paris tourist office
©Paris tourist office

As part of Paris Retail Week (12-14 September 2016) 5 tours taking in a selection of Parisian stores were proposed to attendees to discover “on their own” some remarkable retail innovations in parallel to the event: amazing, creative, elegant and innovative concepts integrating technology into the customer journey.

This selection, edited as a pocket guide, has been made by Cécile Delettré, founder of #IntFem and manager of strategic learning expeditions on marketing, Innovation, digital & Tech. She is also a regular contributor to this blog.

Tour#2 makes you discover 6 innovative stores in the Marais district. Join in the tour …

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©Paris tourist office
©Paris tourist office

As part of Paris Retail Week (12-14 September 2016) 5 tours taking in a selection of Parisian stores were proposed to attendees to discover “on their own” some remarkable retail innovations in parallel to the event: amazing, creative, elegant and innovative concepts integrating technology into the customer journey.

This selection, edited as a pocket guide, has been made by Cécile Delettré, founder of #IntFem and manager of strategic learning expeditions on marketing, Innovation, digital & Tech. She is also a regular contributor to this blog.

The first of 5 tours presenting new concepts by innovative stores across Paris takes us to the 11th district situated in the eastern part of the capital.

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That certain je ne sais quoi that made our Paris Retail Week store tour so special was evident the moment we set foot on the bus—actually, from the moment we beheld the bus. The Bustronome is a double-decker glass-topped luxury ride designed for cruising Paris in style. We mounted the stairs to find sunlight streaming through the glass ceiling and restaurant tables set with a breakfast of bread, cheese, and fresh fruit. As soon as we seated ourselves, we were served coffee and tea.

As we glided serenely through the City of Lights (well, there was traffic), all eagerly photographing the Eiffel Tower, centuries-old bridges, and sparkling River Seine through the bus windows, I reflected that this gourmet bus was a perfect symbol of the French art de vivre, or art of living, which celebrates beautiful fresh food attractively presented, attentive service, and a dedication to high quality. Soon I would find these very French values embodied in different ways in each of our stores.

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Interactive mirrors, augmented reality, 3D-printing – it’s only logical that recently held Paris Retail Week expo played host to many high tech novelties. But technological gadgetry isn’t limited to the expo centre at Porte de Versailles. A quick tour of Paris’ most innovative shops makes it crystal clear: Technology has become a definitive staple of high-street retail. Well, nearly anyway.

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At the opening of the E-Commerce Paris show (12 to 14 September – Paris expo Porte de Versailles), Fevad published its report on internet sales in France in the second quarter of 2016. This study is based both on information gathered from the main retail sites as well as the total number of transactions processed by the main payment companies on behalf of the 189, 240 active retail sites.

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When we are talking about customer experience, the first thing is to be clear about what we are expecting as retailers or brands from this experience. Are we looking for loyalty, money, advocacy … all of these? Probably all, just because the customer journey is now a full ride with a brand, that needs to be evaluated as a pure relationship made of facts and data.

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Photo (c) Bigstock
Photo (c) Bigstock

There I was, standing in a sea of black suitcases at a local department store. My current wheelie bag was in dire need of replacement. As a long-time road warrior, I knew this bag would be my constant companion, so I approached the task with the same care and thought that other people might put into choosing a new SUV.

My husband stood by my side looking at the bags with me, when a salesperson approached. The salesperson ignored me and made a beeline for my husband, looked directly at him and asked if he needed help finding a new bag. My husband gestured to me, saying, “It’s for her.” The salesperson looked surprised and took a moment to recalibrate his pitch. I just smiled and sighed. It was a classic case of incorrect assumptions: in this case, the assumption that I was not the decision maker for this purchase. Based on my research with women consumers – as well as a lifetime of personal experience – incorrect assumptions happen with women all the time, even when they’re shopping alone. (i.e., “Tell your husband he needs to buy this necklace for you!”).
Many women have the experience of being ignored, overlooked or underestimated when shopping, particularly with a male partner or friend. These experiences can and do happen with both male and female salespeople, and they can derail a sale.