Blog Page 4

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©Paris tourist office - photographe : Amelie Dupont
©Paris tourist office - photographe : Amelie Dupont

This time of year is especially busy for retailers. In France, as in many other countries around the world, the retail rush is back once again. Brick and mortar shops and online retailers double their efforts to meet customer expectations. It’s the ideal moment for brands and retailers to demonstrate their capacity to innovate and test services that can be rolled out depending on customer feedback.

Here’s a quick overview of the retail trends this year.

Marionaud @Cécile Delettre
Marionaud @Cécile Delettre

Paris Retail Week has been an excellent opportunity to get to know the latest trends in the sector and to verify that the barrier between the offline and online store has definitely been jumped. Experts in the field have made this clear in a number of occasions in the professional publication Retail Actual, directed to the distribution and the person responsible for point-of-sale in Spain. After attending this meeting, my impression is that our country can be seen close up in the French capital which has managed to combine both environments with mastery. We were able to verify that first hand on the tour provided by the organization allowing us to get to know some of the most important businesses of the sector.

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©Paris tourist office photographe : amelie-dupont
©Paris tourist office - photographe : amelie-dupont

I don’t know about you, but when someone mentions background music in shops, the first thing that comes to my mind is Pretty Woman. We can all picture Julia Roberts wearing white gloves with a large smile on her face as she strolls from shop to shop to the famous Roy Orbison tune, fully enjoying the moment.

Reality is rather different, and the typical in-store musical experience differs from this perfect Wednesday afternoon picture. It’s often an afterthought—and sometimes even a nightmare.

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Today’s online shoppers are more demanding than ever. As ecommerce experiences become more sophisticated and multi-channel, user expectations have soared. Not only do they want fast, low cost, reliable shipping, they also want the option to return products, leave reviews, and received a personalised service with excellent customer care. Successful ecommerce entrepreneurs must cater to the modern user’s feverish impatience, if they are to keep them wanting more.

On that note, here are eight mantras that every ecommerce entrepreneur should live by to run a successful and popular online business.

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(c) istockphoto/rawpixel
(c) istockphoto/rawpixel

For many women, shopping alone is a luxury.

Because of the role women play in their households (typically “chief purchasing officer” and for many, primary caregiver, too), they are often shopping with kids or companions. As any woman with a plus one (or more) will tell you, a bored or impatient shopping companion can stop a sale in its tracks .

Whether the companions include an adult partner, children or friends, it’s difficult for your customer to focus on what you’re selling when she’s with people who would rather be anywhere else.  You’ll be more successful at closing sales if you’re skillful at accommodating these companions. After all, they’re your guests, too. And just because they’re not actively shopping today doesn’t mean they won’t be your customers at some point in the future.  But most importantly, helping them helps your shopper.

In the third installment of my “selling sins” series, Sin #3: ignoring her companions, here are some practical ideas on how to create a great experience for your customers and the people walking through the door with them.

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©Paris tourist office
©Paris tourist office

As part of Paris Retail Week (12-14 September 2016) 5 tours taking in a selection of Parisian stores were proposed to attendees to discover “on their own” some remarkable retail innovations in parallel to the event: amazing, creative, elegant and innovative concepts integrating technology into the customer journey.

This selection, edited as a pocket guide, has been made by Cécile Delettré, founder of #IntFem and manager of strategic learning expeditions on marketing, Innovation, digital & Tech. She is also a regular contributor to this blog.

Tour#4 will make you discover the very classy neighbourhood of Place Vendôme.

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photo credit (c) Bigstock
photo credit (c) Bigstock

People will tell you they don’t like to be “sold,” but the truth is, we love to buy from people who inspire us with passion and knowledge about what they’re selling. We enjoy the feeling of learning something new, especially when we believe it will improve our life in some small way. This happened to me just the other night, when I got a product demonstration at Sephora. The associate I worked with was so enthusiastic about getting just the right products for me, I couldn’t help but smile every time she ran across the store to grab something that she thought might be perfect. She explained the qualities (and differences) of each product as she applied them, and I was mesmerized: she was working hard to earn my business, and I appreciated it. I left the store with a bag full of new products and free samples, and felt eager to repeat the experience. I told all my colleagues about it, and now I’m telling you.

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Photo Jan Wyers
Photo Jan Wyers

As part of Paris Retail Week (12-14 September 2016) 5 tours taking in a selection of Parisian stores were proposed to attendees to discover “on their own” some remarkable retail innovations in parallel to the event: amazing, creative, elegant and innovative concepts integrating technology into the customer journey.

This selection, edited as a pocket guide, has been made by Cécile Delettré, founder of #IntFem and manager of strategic learning expeditions on marketing, Innovation, digital & Tech. She is also a regular contributor to this blog.

Tour #3 takes us right to the center of Paris and “Les Halles” hosting 4 innovative stores of the selection.

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©Paris tourist office
©Paris tourist office

As part of Paris Retail Week (12-14 September 2016) 5 tours taking in a selection of Parisian stores were proposed to attendees to discover “on their own” some remarkable retail innovations in parallel to the event: amazing, creative, elegant and innovative concepts integrating technology into the customer journey.

This selection, edited as a pocket guide, has been made by Cécile Delettré, founder of #IntFem and manager of strategic learning expeditions on marketing, Innovation, digital & Tech. She is also a regular contributor to this blog.

Tour#2 makes you discover 6 innovative stores in the Marais district. Join in the tour …