Home Blog Page 3

Paris Retail Week / Havas Paris Shopper Observer: Between AI and politics, the importance of the human factor for consumers

A  real showcase for all the latest trends, Paris Retail Week interprets the current evolutions taking place in the retail sector and shares expertise and advice with European retailers.

In partnership with Havas Paris, Paris Retail Week presents the findings of the consumer behaviour and retail trends watch. The time has come for an authentic and human retail experience where the emotional dimension prevails.

London – Europe’s Digital Retail Capital

Click & Collect at Size: omnichannel focus – with a separate entrance for Click & Collect
Click & Collect at Size: omnichannel focus – with a separate entrance for Click & Collect

Digital highlights on Regent Street and exciting new store concepts all over the city – London has a lot to offer in terms of digital retail. Find out about the best spots and whether digital in-store applications are the future in our expert interview with retail design expert Hannah Sondermann and digital signage specialist Caroline Zöller.

The sense and nonsense of technology

De Apothekers - (c) Studio Dott

Trendwatchers and technology experts say we are only at the verge of what technology and AI might become and mean in our lives. As Retail Prophet Dough Stevens says, and I quote “we are at the end of the beginning of the development of technology”. As I might shiver at the thought of how intrusive technology is/can be, kids enjoy technology and use it to their benefit without a second thought. While most people still think about whether or not to buy online, to use chatbots, or if its worth the effort to have a shoe personalized or 3D-printed, the millennials have already done that or are just waiting for such developments to occur. I believe their way of using technology, their need to use it in a way it is either fun or it should make life simpler, might offer insights on how this field is progressing.

Mobile clients = agile commerce

CC0 Public Domain
CC0 Public Domain

‘The bank for a changing world’: the slogan of BNP Paribas for a number of years, is extremely apt for a bank in touch with the real world. Ranked first on the list of French financial institutions and named the ‘World’s best bank’ for 2016 by Euromoney, this bank has very quickly understood that the world is indeed changing, being pushed by irreversible technological transformations and by clients/consumers whose behaviour is also undergoing radical change: better informed, more independent, increasingly demanding in terms of wanting the best service for their money, they expect personalised services, flexibility in how they manage their accounts, to feel that they are being listened to, a fluid relationship and more besides…substantiated costs!

Kaufland nears entry in Australia

(c) Frank Walker/dpa: Kaufland Down Under: This imaginary scene could happen soon in Sydney
(c) Frank Walker/dpa: Kaufland Down Under: This imaginary scene could happen soon in Sydney

“Strewth, cobber, another one’s coming!” This, or similar, could be the reaction of Crocodile Dundee on hearing that German discounter Kaufland will be arriving soon in Oz.

The Schwarz Group subsidiary and Lidl sister company has confirmed that a feasibility study on market entry has “already made considerable progress” but refrains from giving a specific starting date.

The Women’s POV On How To Kill A Sale

(c) BigStock
(c) BigStock

After more than a decade interviewing women about their sales experiences, I’ve heard the good, the bad and the ugly. And while there is no single, sure-fire way to make a sale, there are certain common factors that can derail one. Because women drive the majority of consumer spending with their buying power and influence, their perspectives on the customer experience are important for anyone in sales. In that spirit, here are three sales “killers” that any salesperson – male or female –  should avoid at all costs.  Are they the only ones?  No. But they’re a good start.

‘Live Retail’ sets the tone for Paris Retail Week’s 2017 event

As guiding thread of this years Paris Retail Week event which will take place from Tuesday 19 to Thursday 21 September, the theme of Live Retail will be discussed in its various aspects through Plenary conferences and Keynotes.

Thanks to data, retail has changed paradigm: the consumer and brands are developing a new relationship in connivance and commitment to achieve authentic, human and experiential commerce at any time, everywhere.

My Last Great Customer Experience: 5 Ways REI Is Saving The Store

CC0 Public Domain
CC0 Public Domain

I just experienced my first backcountry camping trip a few months ago, and REI helped to make it a fun, safe adventure. REI is one perfect example of why stores are not going to die. In this article I’ll share five reasons why the store is here to stay based on my experience with REI. And these tips really can apply to all retail brands.

The pop-up store, a key concept in connected retail?

CC0 Public Domain
CC0 Public Domain

“Store is the new black”! The store is clearly undergoing a major transformation, serving as a link between physical and digital retail. An on-off complementarity which is increasingly encapsulated in pop-up stores, favouring innovative services for an ever more connected consumer.

The New Converged Retail Environment

© Lionesque Group
© Lionesque Group

Brick and mortar continues to redefine itself with an updated look thanks to the Internet of Things driving customer engagement with tactile and sensorial experiences and turning the store back into a competitive advantage for brands and retailers. Hardware and software companies are working hard to stay ahead of the technology curve that continues to drive consumer demands and expectations. But while, companies like IBM, Intel and Elo are leading the charge, only about 20 percent of retailers can currently provide a highly personalized and digitally integrated in-store shopping experience.