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Scent marketing in retail creates a welcoming atmosphere

CC0 Public Domain
CC0 Public Domain

The use of scents at the POS increases attractiveness and customer loyalty.

Scent marketing in retail has gotten a bad reputation over the years. It has been accused of seducing and manipulating consumers. That’s also the reason why only very few retailers let the public in on their concepts. Having said that, many consumers are often oblivious to the fact that scents are only part of the overall retail strategy, while visual and auditory components that have the same effect are also playing a major role.

The paradox of AI: Will artificial intelligence humanize the future of e-commerce?

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CC0 Public Domain

Are you an e-commerce site that is looking for a way to speed up your ordering process while improving the UX of your website? Automation is good, but AI is better. Despite some of the controversies currently surrounding this smart tech, there are some great things about it too. In this post, we’ll look at both and discuss how it could be AI that makes the e-commerce process “more human!”

The Gamification of Retail: How Apps, Chatbots, and Virtual Reality Are Turning Purchasing into a Virtual Game

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CC0 Public Domain

Chatbots, Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI) and mobile apps. If you’ve noticed an upswing in headlines regarding these terms, you’re not alone. I’ve noticed it too, and all of these digital trends seem to be pointing towards one simple fact: for consumers, the act of shopping has become a game.

En route for V-commerce – Virtual reality as a driving force of retail

As our society becomes ever more digitised, data are also becoming increasingly widespread in all sectors. More is now known about consumer trends, purchasing pathways as well as the day-to-day lives of the nation. Retail is thereby evolving and reinventing itself at an ever-faster pace: e-commerce, m-commerce, social networks and now V-commerce, centred on the use of virtual reality. A virtual reality which fosters a human and emotional dimension.

With big data becoming increasingly widespread, it is now easy, or even automatic, to save and analyse them. Data represent a fantastic source of relevant information on consumers: their desires, tastes, payment preferences, experiences, etc. A wealth of accurate and intimate knowledge about consumers’ behaviour.

Beware of predictability

© Anne-Emmanuelle Thion
© Anne-Emmanuelle Thion

Disruption is the word

These are marvelous and exciting times to be in the retail industry, isn’t it? Today is often described as a period of disruption, and it very hard to predict what will be the next revolution. Shopping today is getting digital, more efficient, and simpler. Constantly, there are lots of startups and bigger players who deliver new apps, new delivery methods etc. In physical shops for example, via touchscreens or from your smartphone using local apps, you get access to wider collections than you can find within the four walls of the store, you discover extra services and suggestions on how to use items before you purchase, and many more. In the future, it is even predicted that robots will be able to welcome and guide you in the point of sales (Everybody has seen Zora the robot for example). Online it is the same thing. Just think for instance of chatbots that replace helpdesks. And actually chatbots are just one part of the development of artificial intelligence. Many human salespeople will be replaced with new technology.

Is the human voice the future of the smartphone?

CCO Public Domain
CCO Public Domain

After drones in 2013, 3D printing in 2014, smartwatches in 2015 and virtual reality in 2016, the world of technology now appears to have found a new concept to enthuse about in 2017: voice-controlled interfaces.

Marketing To Women? Creative Inspiration is Closer than You Think

(c) BigStock
(c) BigStock

In fields like marketing and sales, there are those magical days when creative inspiration strikes us, and then there are those other 360 days a year we must go hunting for it. Here are four simple strategies for generating ideas and inspiration for anyone looking to grow their business with women consumers:

Paris Retail Week / Havas Paris Shopper Observer: Between AI and politics, the importance of the human factor for consumers

A  real showcase for all the latest trends, Paris Retail Week interprets the current evolutions taking place in the retail sector and shares expertise and advice with European retailers.

In partnership with Havas Paris, Paris Retail Week presents the findings of the consumer behaviour and retail trends watch. The time has come for an authentic and human retail experience where the emotional dimension prevails.

London – Europe’s Digital Retail Capital

Click & Collect at Size: omnichannel focus – with a separate entrance for Click & Collect
Click & Collect at Size: omnichannel focus – with a separate entrance for Click & Collect

Digital highlights on Regent Street and exciting new store concepts all over the city – London has a lot to offer in terms of digital retail. Find out about the best spots and whether digital in-store applications are the future in our expert interview with retail design expert Hannah Sondermann and digital signage specialist Caroline Zöller.

The sense and nonsense of technology

De Apothekers - (c) Studio Dott

Trendwatchers and technology experts say we are only at the verge of what technology and AI might become and mean in our lives. As Retail Prophet Dough Stevens says, and I quote “we are at the end of the beginning of the development of technology”. As I might shiver at the thought of how intrusive technology is/can be, kids enjoy technology and use it to their benefit without a second thought. While most people still think about whether or not to buy online, to use chatbots, or if its worth the effort to have a shoe personalized or 3D-printed, the millennials have already done that or are just waiting for such developments to occur. I believe their way of using technology, their need to use it in a way it is either fun or it should make life simpler, might offer insights on how this field is progressing.