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Live Retail, Virtual Reality, AI, Business and training on the programme of Paris Retail Week

The leading event for the European online and offline retail community, Paris Retail Week will present from 19 to 21 September all of the sector’s latest trends. Several renowned industry leaders are lined up to speak at this 2017 show through a range of conference formats.

Visitors will have plenty of opportunities to discover concrete solutions to optimise their activities and enhance their skills through best practices or training. A roundup of the unmissable events of Paris Retail Week 2017.

Are all experiences really worthwhile? or The golden triangle of experience, an analytical framework to reinvent the customer experience.

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(c) istock

Once again this year, ‘experience’ seems to be the keyword in the world of marketing and trade.

New payment mode in retail

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CC0 Public Domain

Customers can enjoy ease in the way they pay their transactions as nowadays payment method are developed beyond the traditional wallet content. Indeed, new technologies such as NFC (Near Field Communication) or RFC (Radio Frequency Identification) have allowed new payment method to emerge. The end of cheques, coins and banknotes?

When It Comes To Marketing, Women Are The Original Social Network

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© BigStock

Women participate more on major social networks – including Facebook – than men do, according to a Pew Research study of U.S. online users.

Concept Stores Berlin – a selection curated by The Retail Academy

Riascente in Milan or Merci in Paris – the concept store trend was recognized early on in other countries. Berlin – being the German playing field of retail with the most international influences – was its first port of entry in Germany. Today, the capital boasts an impressive array of concept stores in all shapes and sizes. The Retail Academy has compiled a list of Berlin’s must-see concept stores.

Concepts stores have been gaining traction for years. But what exactly is a concept store? Is it enough to open a “store with a concept,” or what does the term imply? The Retail Academy takes a closer look.

Five questions to uncover the state of Machine learning?

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To define Machine Learning very simply, one can refer to Arthur Samuel, pioneer in the field of computer science, who already spoke about the concept as early as 1959. According to M. Samuel, machine learning is the subfield of computer science that gives computers the ability to learn without being explicitly programmed.

The World Market for Digital Signage

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(c) istock

In  this article Paris Retail Week’s partner the French Digital Media Club shares the key figures from the latest Digital Signage & Professional Displays Market Analysis made by IHS Markit*.

A Millennial Life Stage ‘Reality Check’ For Marketers

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© BigStock

“I’m sick of reading about millennials,” said my millennial colleague. I had to laugh. We all know that a minute can’t pass without an article being written about the complexities of this generation. And yes, you’re reading another one now, though in my defense (I say this with a smile) this article addresses an aspect of the millennial story that’s often missing: the subject of how millennials are approaching life stages differently than previous generations.

Live retail thinking versus Live retail doing

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Teamwork works together to build a gear system

Everybody knows by now that being a retailer means operating a multi-channel-business. This does not necessarily imply having an e-shop and a real shop, but it rather means being visible in various ways, communicate in various ways and sell in different ways. Whether you use Instagram, Facebook, post-oder to do the job is not the issue, it is telling your story, the brand story, across all these channels, converting the same message, that is the true challenge.

Instant Payments: A road with many pitfalls?

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CC0 Public Domain

Paris Retail Week’s partner Payments & Cards Network, a talent provider consultancy dedicated to the fintech, payments, & commerce domains, recently sat down with Oskar Strandh, who is heading up the new Payments & Operations Department at the online gambling company SuprNation*.

He discusses which challenges and opportunities of instant payments can bring from a merchant perspective.

The interview was originally published in the latest issue of the PCN digital magazine.