“I’m sick of reading about millennials,” said my millennial colleague. I had to laugh. We all know that a minute can’t pass without an article being written about the complexities of this generation. And yes, you’re reading another one now, though in my defense (I say this with a smile) this article addresses an aspect of the millennial story that’s often missing: the subject of how millennials are approaching life stages differently than previous generations.
Everybody knows by now that being a retailer means operating a multi-channel-business. This does not necessarily imply having an e-shop and a real shop, but it rather means being visible in various ways, communicate in various ways and sell in different ways. Whether you use Instagram, Facebook, post-oder to do the job is not the issue, it is telling your story, the brand story, across all these channels, converting the same message, that is the true challenge.
Paris Retail Week’s partner Payments & Cards Network, a talent provider consultancy dedicated to the fintech, payments, & commerce domains, recently sat down with Oskar Strandh, who is heading up the new Payments & Operations Department at the online gambling company SuprNation*.
He discusses which challenges and opportunities of instant payments can bring from a merchant perspective.
The interview was originally published in the latest issue of the PCN digital magazine.
The use of scents at the POS increases attractiveness and customer loyalty.
Scent marketing in retail has gotten a bad reputation over the years. It has been accused of seducing and manipulating consumers. That’s also the reason why only very few retailers let the public in on their concepts. Having said that, many consumers are often oblivious to the fact that scents are only part of the overall retail strategy, while visual and auditory components that have the same effect are also playing a major role.
Are you an e-commerce site that is looking for a way to speed up your ordering process while improving the UX of your website? Automation is good, but AI is better. Despite some of the controversies currently surrounding this smart tech, there are some great things about it too. In this post, we’ll look at both and discuss how it could be AI that makes the e-commerce process “more human!”
The Gamification of Retail: How Apps, Chatbots, and Virtual Reality Are Turning Purchasing into a Virtual Game
Chatbots, Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI) and mobile apps. If you’ve noticed an upswing in headlines regarding these terms, you’re not alone. I’ve noticed it too, and all of these digital trends seem to be pointing towards one simple fact: for consumers, the act of shopping has become a game.
As our society becomes ever more digitised, data are also becoming increasingly widespread in all sectors. More is now known about consumer trends, purchasing pathways as well as the day-to-day lives of the nation. Retail is thereby evolving and reinventing itself at an ever-faster pace: e-commerce, m-commerce, social networks and now V-commerce, centred on the use of virtual reality. A virtual reality which fosters a human and emotional dimension.
With big data becoming increasingly widespread, it is now easy, or even automatic, to save and analyse them. Data represent a fantastic source of relevant information on consumers: their desires, tastes, payment preferences, experiences, etc. A wealth of accurate and intimate knowledge about consumers’ behaviour.
Disruption is the word
These are marvelous and exciting times to be in the retail industry, isn’t it? Today is often described as a period of disruption, and it very hard to predict what will be the next revolution. Shopping today is getting digital, more efficient, and simpler. Constantly, there are lots of startups and bigger players who deliver new apps, new delivery methods etc. In physical shops for example, via touchscreens or from your smartphone using local apps, you get access to wider collections than you can find within the four walls of the store, you discover extra services and suggestions on how to use items before you purchase, and many more. In the future, it is even predicted that robots will be able to welcome and guide you in the point of sales (Everybody has seen Zora the robot for example). Online it is the same thing. Just think for instance of chatbots that replace helpdesks. And actually chatbots are just one part of the development of artificial intelligence. Many human salespeople will be replaced with new technology.
After drones in 2013, 3D printing in 2014, smartwatches in 2015 and virtual reality in 2016, the world of technology now appears to have found a new concept to enthuse about in 2017: voice-controlled interfaces.
In fields like marketing and sales, there are those magical days when creative inspiration strikes us, and then there are those other 360 days a year we must go hunting for it. Here are four simple strategies for generating ideas and inspiration for anyone looking to grow their business with women consumers: