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What are you expecting from an innovation in the Retail industry?”, Alexandra Bouthelier, Delegate General, Fédération du commerce coopératif et associé

Alexandra Bouthelier, Delegate General, Fédération du commerce coopératif et associé

 

“Today’s innovation is based more and more on the creation of new business models with the example of diverse companies as Nespresso, Amazon or Netflix. The emergence of a behavior called ‘collective’, in opposition to an ideal ‘individualistic’ that had for a long time been dominant, is now completely reorganizing the relationship between individuals and the economy (crowdfunding, collaborative consumption, marketplace, .. ).

Focus on the purchasing habits of the British people in order to adapt!

Earlier this year, E-commerce One to One and Content Square revealed the different surfing habits of Internet users worldwide in their international study.

We all know that quality, price, design, customer service, terms and conditions and other factors have a significant impact on how users purchase on e-commerce platforms. But move from one country to another and the rules change completely. Understanding the foreign user’s experience is now a key factor for online retailers’ competitiveness. Translating their website is no longer enough!

The British people are known to be amongst the biggest online consumers in Europe, with a strong web knowledge and fluency. They are particularly fond of branding and funny content.

What are you expecting from an innovation in the Retail industry?”, Anne-Marie Sargueil, President, L’institut français du design, answers

Anne-Marie Sargueil, President, L’institut français du design

 

‘Janus du Commerce’ jury observe innovations happening within their business but also among their partners*. This converging views though allow to select the best approaches.

Always looking for innovations in the retail industry, both for retailers and consumers.

What is the Janus jury expecting from a retail innovation? It is pretty simple to improve what already exists. This innovation must be:

Focus on the purchasing habits of the Italian people in order to adapt!

Earlier this year, E-commerce One to One and Content Square revealed the different surfing habits of Internet users worldwide in their international study.

We all know that quality, price, design, customer service, terms and conditions and other factors have a significant impact on how users purchase on e-commerce platforms. But move from one country to another and the rules change completely. Understanding the foreign user’s experience is now a key factor for online retailers’ competitiveness. Translating their website is no longer enough!

First of all, the study reveals a market specificity: Italian people tend to buy more services (leisure services, travel, etc.) than physical goods online.

Understand today the new shopping habits of tomorrow: Emoshopper

Emoshopper: A consumer looking for new sensations

Among the five current shopper profiles identified by the EQUIPMAG/Soon Soon Soon study, we take a second look at Emoshoppers. What is their lifestyle? What is their unique shopping behavior? What specific marketing innovations impact their purchasing habits?

Emoshoppers: shaou-addicts

Focus on the purchasing habits of the Spanish people in order to adapt!

Earlier this year, E-commerce One-to-One and Content Square revealed the different surfing habits of Internet users worldwide in their international study.

We all know that quality, price, design, customer service, terms and conditions and other factors have a significant impact on how users purchase on e-commerce platforms. But move from one country to another and the rules change completely. Understanding the foreign user’s experience is now a key factor for online retailers’ competitiveness. Translating their website is no longer enough!

Travel retail: Flying High

“Travel retail is a very exciting growth industry within the retail sector and many stores are using travel hubs to showcase new ideas, using new technology to cross over retail and bricks and mortar shopping channels to provide convenience to commuters as they pass from home to work and back again,”says Doug Barber, managing director of Barber Design.

Following its first foray into travel retail at London Heathrow’s Terminal 2, John Lewis opened its first click and commute store at St Pancras in October. The 278 sq m store provides convenient service for commuters, enabling them to shop online and collect their items as they pass through the station. The store is its first ever to be located in a railway station, aimed at the commuting convenience market. Products ordered online from home before 8pm are delivered to the store the next day and can be collected after 2pm. The store is also a pull for tourists and international travellers going on the Eurostar. Longer opening hours is another bonus. 

Customer feedback: How online retailers can optimally use it

Online shoppers let online retailers know in numerous ways how satisfied or dissatisfied they have been with a purchase. Yet how can online retailers keep an eye on all these different channels and thus ensure a lasting retailer-customer relationship?

The definition of customer feedback

The term customer feedback is a collective term describing the experience users have had with a company, in our case an online shop. Shop and product reviews are generally the most well-known ways for an online buyer to share their experience with the internet community. Forum entries and blogs are just as much a part of this as social media shares and likes.

Understand today the new shopping habits of tomorrow: The Social-Shopper

Among the five profiles of today’s shoppers identified by the EQUIPMAG/Soon Soon Soon study, today we will focus on the Social-Shopper. What is his lifestyle? What is his shopping behavior? What kind of marketing innovations have an impact on his consumption?

Focus on the buying habits of Germans and good reflexes to adopt!

E-commerce One to One and Content Square revealed early in this year the different surfing habits of Internet users worldwide through an international study.

Quality and price of the product, design, customer service, terms and conditions: These ecommerce features have more or less significant impacts on a country’s purchasing act to another. Understanding the user experience has become a factor of competitiveness for online retailers: translate its website is no longer enough!