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The “Responsible Retailer Label” certified at COP21 PARIS 2015

In 2009, a voluntary commitment agreement for French retailers was established which, to date, has been signed by 30 companies. A benchmark system to demonstrate true commitment has subsequently been introduced, leading to the development of a “Responsible Retailer label” in 2015.

As part of the conference OF THE PARTIES (COP21) in Paris in December, the association and its members presented the “responsible retailer” IMPROVEMENT AND certification scheme in the Trade and Climate Pavilion at the Grand Palais.

On 10 July 2015, the “Responsible Retailer Label” initiative secured official government backing at this event, which also included conference-debates on the challenges of climate disruption.

Did you say “Responsive Retail”?

With the widespread use of smartphones, tablets and connected objects, consumption habits are changing and deeply alter the relationship of consumers to trade. Today, consumers no longer have to adapt to the retailers: the merchants do.
Consumers are looking for much more immediacy and mobility in the way they consume. They wish to have the best offer in terms of choice, price, service, whenever they want and whatever the place. Now, there are as many buying journeys as customers.

In order to help identify certain dimensions of consumers’ aspirations and behaviors
Paris Retail Week entrusted the French institute L’ObSoCo to conduct a survey on a sample of 1 000 French consumers.

The main findings of this study are presented in the following infographics.

FIGHTING GLOBAL WARMING, WHERE DO CONSUMERS STAND?

France is hosting and overseeing the 21st UN Climate Conference (COP 21) from November 30th to December 11th 2015. The political, social and economic event’s negotiations centre around keeping global warming below 2 degrees Celsius. Traders and retailers are among the figures with a role to play in meeting objectives in the fight against climate change. It’s a major challenge: investing in renewable energy, selling eco-friendly products, trading and establishing a Sustainable Development and CSR policy without jeopardising growth. Partners of the COP 21 include Carrefour, Galeries Lafayette and Ikea. Things are happening in the US as in July, retail giant Walmart and other iconic companies (Coca-Cola, Apple etc.) announced they would all invest 140 billion dollars by 2030 in low carbon emission projects.

The COP 21 is a fantastic opportunity to focus on a key subject in our time and address concerns from everyone involved: is supply, represented by retail companies, in line with the concerns and expectations of demand? How aware are consumers of these themes and especially the effect of their purchasing and consumer habits? Are the debates happening in certain privileged intellectual and economic circles relevant to the reality in French people’s trolleys and kitchens?

Connect Click & Collect services with Beacon technology for a global service

“Buy online, pick up in store!” These words sound like nothing more than an advertising catchphrase. Yet this trend is already a reality. Companies like Célio, Darty, Jennifer, and even Ikea are now convinced of the click & collect impact in their multi-channel strategies. As a true customer acquisition lever and store traffic generator, click & collect has proven the value of the digital landscape for bricks and mortar companies.

Going for a digital pivot in retail?

The web has established itself worldwide. These past few years, we have seen how many new innovations and new technologies have deeply changed consumers’ daily lives. They consume and interact with brands directly on social networks, are able to compare prices before buying, surf on the Internet to narrow down their choices, etc.

Technology in itself has also changed a lot. Our smartphones are living up to their name more and more, and connected objects are invading our homes. On the consumer side, social media outlets have largely reached their critical mass. As they became web giants with extravagant valuations, they also started to dictate their rules.

However, despite this huge digital transformation affecting companies, the retail industry hasn’t really been given a sense to its potential yet. On what foundations should these new pillars be built by the industry?

“Everything is possible”: How Paris is preparing for the stores of tomorrow

We’re stood circled around a sofa in Milibootik, as retailers from across Europe quiz the high tech furniture boutique’s staff about their pièce de résistance: le concept et le canapé. Not only can the sofa charge your iPad, but it can play music through an iPhone dock in the sofa arm, and even control the television. What else can it do? “Everything is possible” according to Milibootik, and after two days sampling the best of Paris’ retail scene for Paris Retail Week, it would be hard to disagree.

Focus on the purchasing habits of the French people in order to adapt!

Earlier this year, E-commerce One to One and Content Square revealed the different surfing habits of Internet users worldwide in their international study.

We all know that quality, price, design, customer service, terms and conditions and other factors have a significant impact on how users purchase on e-commerce platforms. But move from one country to another and the rules change completely. Understanding the foreign user’s experience is now a key factor for online retailers’ competitiveness. Translating their website is no longer enough!

The French people definitely prefer to pay for their purchases with credit or debit cards. The majority of French Internet users would rather have goods delivered to their homes, but the “click and collect” trend is also a huge success in France.

Understand today the new shopping habits of tomorrow: The Altershopper

The Altershopper, the alternative channels enthusiast

Among the five profiles of today’s shoppers identified by the EQUIPMAG/Soon Soon Soon study, today we will focus on the Alter-Shopper. What is his lifestyle? What is his shopping behavior? What kind of concrete marketing innovations have an impact on his consumption?

The Altershopper or “normcore”

Focus on the purchasing habits of the American people in order to adapt!

Earlier this year, E-commerce One to One and Content Square revealed the different surfing habits of Internet users worldwide in their international study.

We all know that quality, price, design, customer service, terms and conditions and other factors have a significant impact on how users purchase on e-commerce platforms. But move from one country to another and the rules change completely. Understanding the foreign user’s experience is now a key factor for online retailers’ competitiveness. Translating their website is no longer enough!

American Internet users are very sensitive to customization and online services, such as live chat, 24/7 hotlines, quick answers on social media, etc. Consider another growing trend in the US market –same day delivery – and the message is clear: Americans want it now.

What are you expecting from an innovation in the Retail industry?”, Alexandra Bouthelier, Delegate General, Fédération du commerce coopératif et associé

Alexandra Bouthelier, Delegate General, Fédération du commerce coopératif et associé

 

“Today’s innovation is based more and more on the creation of new business models with the example of diverse companies as Nespresso, Amazon or Netflix. The emergence of a behavior called ‘collective’, in opposition to an ideal ‘individualistic’ that had for a long time been dominant, is now completely reorganizing the relationship between individuals and the economy (crowdfunding, collaborative consumption, marketplace, .. ).