Blog Page 11

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Earlier this year, E-commerce One to One and Content Square revealed the different surfing habits of Internet users worldwide in their international study.

We all know that quality, price, design, customer service, terms and conditions and other factors have a significant impact on how users purchase on e-commerce platforms. But move from one country to another and the rules change completely. Understanding the foreign user’s experience is now a key factor for online retailers’ competitiveness. Translating their website is no longer enough!

The French people definitely prefer to pay for their purchases with credit or debit cards. The majority of French Internet users would rather have goods delivered to their homes, but the “click and collect” trend is also a huge success in France.

The Altershopper, the alternative channels enthusiast

Among the five profiles of today’s shoppers identified by the EQUIPMAG/Soon Soon Soon study, today we will focus on the Alter-Shopper. What is his lifestyle? What is his shopping behavior? What kind of concrete marketing innovations have an impact on his consumption?

The Altershopper or “normcore”

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Earlier this year, E-commerce One to One and Content Square revealed the different surfing habits of Internet users worldwide in their international study.

We all know that quality, price, design, customer service, terms and conditions and other factors have a significant impact on how users purchase on e-commerce platforms. But move from one country to another and the rules change completely. Understanding the foreign user’s experience is now a key factor for online retailers’ competitiveness. Translating their website is no longer enough!

American Internet users are very sensitive to customization and online services, such as live chat, 24/7 hotlines, quick answers on social media, etc. Consider another growing trend in the US market –same day delivery – and the message is clear: Americans want it now.

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Alexandra Bouthelier, Delegate General, Fédération du commerce coopératif et associé

 

“Today’s innovation is based more and more on the creation of new business models with the example of diverse companies as Nespresso, Amazon or Netflix. The emergence of a behavior called ‘collective’, in opposition to an ideal ‘individualistic’ that had for a long time been dominant, is now completely reorganizing the relationship between individuals and the economy (crowdfunding, collaborative consumption, marketplace, .. ).

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Earlier this year, E-commerce One to One and Content Square revealed the different surfing habits of Internet users worldwide in their international study.

We all know that quality, price, design, customer service, terms and conditions and other factors have a significant impact on how users purchase on e-commerce platforms. But move from one country to another and the rules change completely. Understanding the foreign user’s experience is now a key factor for online retailers’ competitiveness. Translating their website is no longer enough!

The British people are known to be amongst the biggest online consumers in Europe, with a strong web knowledge and fluency. They are particularly fond of branding and funny content.

Anne-Marie Sargueil, President, L’institut français du design

 

‘Janus du Commerce’ jury observe innovations happening within their business but also among their partners*. This converging views though allow to select the best approaches.

Always looking for innovations in the retail industry, both for retailers and consumers.

What is the Janus jury expecting from a retail innovation? It is pretty simple to improve what already exists. This innovation must be:

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Earlier this year, E-commerce One to One and Content Square revealed the different surfing habits of Internet users worldwide in their international study.

We all know that quality, price, design, customer service, terms and conditions and other factors have a significant impact on how users purchase on e-commerce platforms. But move from one country to another and the rules change completely. Understanding the foreign user’s experience is now a key factor for online retailers’ competitiveness. Translating their website is no longer enough!

First of all, the study reveals a market specificity: Italian people tend to buy more services (leisure services, travel, etc.) than physical goods online.

Earlier this year, E-commerce One-to-One and Content Square revealed the different surfing habits of Internet users worldwide in their international study.

We all know that quality, price, design, customer service, terms and conditions and other factors have a significant impact on how users purchase on e-commerce platforms. But move from one country to another and the rules change completely. Understanding the foreign user’s experience is now a key factor for online retailers’ competitiveness. Translating their website is no longer enough!

“Travel retail is a very exciting growth industry within the retail sector and many stores are using travel hubs to showcase new ideas, using new technology to cross over retail and bricks and mortar shopping channels to provide convenience to commuters as they pass from home to work and back again,”says Doug Barber, managing director of Barber Design.

Following its first foray into travel retail at London Heathrow’s Terminal 2, John Lewis opened its first click and commute store at St Pancras in October. The 278 sq m store provides convenient service for commuters, enabling them to shop online and collect their items as they pass through the station. The store is its first ever to be located in a railway station, aimed at the commuting convenience market. Products ordered online from home before 8pm are delivered to the store the next day and can be collected after 2pm. The store is also a pull for tourists and international travellers going on the Eurostar. Longer opening hours is another bonus.