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Microsoft Store versus Apple Store – Hidden Camera

The iloveretail.fr experts accompanied Paris Retail Week to New York to visit and test new inspiring concepts by hidden camera.

Customer habits in China in the digital era

The fast evolution of customers’ habits is posing a challenge for retailers, brands and E-commerce nowadays in China. This is particularly true with the emergence of a large middle-class with the same buying power as Europeans and the youth population educated at the best American and international universities.

During my last visit in April 2016, I was immersed in the Chinese and international population of Beijing and Shanghai. I observed the customers’ behaviors in stores, in public transports and in the streets. It is surprising to see the addiction of Chinese people to their Mobile phones, which they use to interact with friends, watch movies, meet new people around them with the “Shake” option, order online…. The Mobile is at the center of their daily lives and it is becoming the pillar of their social experience.

Digital advertising is also much more developed there than in Europe or in North America — For example, as you ride the subway, short videos and ads are projected on the wall along the rails. It is new kind of billboards.

The delivery, a new customer engagement lever

The delivery to a customer remains one of the decisive elements of an online sale. A failed delivery can ruin all the efforts you have put into winning over the customer and securing the sale.

The connected customer is fickle, moving from one seller to another and forcing the sales models to be constantly reinvented.

In this context, can the delivery be a lever of growth and differentiation? Logistics today achieves good operational performances, but it must now concentrate on the customer’s expectations.

Suitsupply, The New Yorker Dandies paradise – Hidden Camera

The iloveretail.fr experts accompanied Paris Retail Week to New York to visit and test new inspiring concepts by hidden camera.

Paris Retail Week – 2nd edition: The European off- and online retail event celebrates French Expertise

For its second edition, Paris Retail Week is back at Porte de Versailles from 12 to 14 September, to make Paris the European capital of experiential and connected retail.

As a trend-setting meeting place for off- and online retail in Europe, it will encompass two historic shows that celebrate French Expertise:
E-commerce Paris and Equipmag.

Conferences, networking, innovations, reflections and trends will be on offer to the 50,000 professionals who are expected to attend. More than an event, Paris Retail Week is now the unmissable highlight of the autumn for chains, brands and e-retailers at an international level.

Simple customer experience, a competitive factor that’s more decisive than ever

Siegel+Gale publishes an annual ranking of the “simplest brands”: the Global Brand Simplicity Index (the ones that makes their clients’ lives easier) based on an international opinion poll conducted with 12,000 consumers.

Simplicity is increasingly important in a world that’s ever more complex. That’s why these “simple brands” gain their clients’ loyalty and perform better financially than their competitors.

Paris Shop & Design: an award for promoting design in Parisian shops

To increase the attractiveness and international influence of the French capital, the Paris CCI (Chamber of Commerce and Industry) develops specific actions to help companies design and market a creative offering.

Creation, fashion and design are an iconic industry for Paris. While Paris has a great many talented graduates from prestigious design, architecture and fashion schools, paradoxically, the retail sector still makes relatively little use of that lever.

In 2012, the Paris CCI launched the Paris Shop & Design award to raise awareness and encourage retailers and merchants to harness the creative talents of design professionals when designing their retail outlets. This award also recognises ​​the most relevant initiatives by Parisian retailers. Free and open to all shops, local services, hotels and cafés/restaurants in Paris, the award recognises retailer and architect/designer duos that have collaborated on a project in the last three years (creation or renovation of a POS).

Geolocation, Retail’s next big bet

Foursquare is a location-based recommendation app that brings retail advertisers a new service.

It provides brands with data about their users’ movements even if they don’t run their marketing campaigns on Foursquare or its sister app, Swarm.

Geolocation is what Foursquare has been all about since it was created. That gives it an advantage towards advertisers compared to other social platforms, such as Facebook and Twitter, which are trying to improve their foothold in this market.

The best of Life Style and gastronomy concept stores made in Europe

The French Gastronomy has some very nice stores to discover in Paris as Maison Plisson, La Grande Epicerie, Fauchon, Hediard, Lafayette Gourmet…

A new store will open in Paris in 2018 in the beautiful and trendy area of “Le Marais”, close to BHV Marais, in the center of Paris: Eataly! This famous Italian retailer has a partnership with Galéries Lafayette (the owner of BHV and Lafayette Gourmet) to open this new lifestyle store.

Eataly was founded in 2004 by Oscar Farinetti in Cueno and got recognition from all over the world for its creativity and originality. This brand is one of the most awarded brands ever created in Europe. Eataly won several prizes for innovation in retail.

Customer experience, a key topic in retail? Understanding the issue through 3 textbook cases in America

American retail is faring well. Supported by a strong economic dynamic, with unemployment at 5%, retail and e-commerce are making good progress. Moreover, Forrester has recently adjusted its forecasts, predicting a 56% increase in American e-commerce between now and 2020. At the same time, retail is growing even faster overall, by over 3% in 2015 according to the NRF (the American National Retail Federation).

This context is favourable to the development of new concepts. Here we list three that merit a closer look, as in some ways they are oddities in the American retail environment.