“Travel retail is a very exciting growth industry within the retail sector and many stores are using travel hubs to showcase new ideas, using new technology to cross over retail and bricks and mortar shopping channels to provide convenience to commuters as they pass from home to work and back again,”says Doug Barber, managing director of Barber Design.
Following its first foray into travel retail at London Heathrow’s Terminal 2, John Lewis opened its first click and commute store at St Pancras in October. The 278 sq m store provides convenient service for commuters, enabling them to shop online and collect their items as they pass through the station. The store is its first ever to be located in a railway station, aimed at the commuting convenience market. Products ordered online from home before 8pm are delivered to the store the next day and can be collected after 2pm. The store is also a pull for tourists and international travellers going on the Eurostar. Longer opening hours is another bonus.