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Geolocation, Retail’s next big bet

Foursquare is a location-based recommendation app that brings retail advertisers a new service.

It provides brands with data about their users’ movements even if they don’t run their marketing campaigns on Foursquare or its sister app, Swarm.

Geolocation is what Foursquare has been all about since it was created. That gives it an advantage towards advertisers compared to other social platforms, such as Facebook and Twitter, which are trying to improve their foothold in this market.

The best of Life Style and gastronomy concept stores made in Europe

The French Gastronomy has some very nice stores to discover in Paris as Maison Plisson, La Grande Epicerie, Fauchon, Hediard, Lafayette Gourmet…

A new store will open in Paris in 2018 in the beautiful and trendy area of “Le Marais”, close to BHV Marais, in the center of Paris: Eataly! This famous Italian retailer has a partnership with Galéries Lafayette (the owner of BHV and Lafayette Gourmet) to open this new lifestyle store.

Eataly was founded in 2004 by Oscar Farinetti in Cueno and got recognition from all over the world for its creativity and originality. This brand is one of the most awarded brands ever created in Europe. Eataly won several prizes for innovation in retail.

Customer experience, a key topic in retail? Understanding the issue through 3 textbook cases in America

American retail is faring well. Supported by a strong economic dynamic, with unemployment at 5%, retail and e-commerce are making good progress. Moreover, Forrester has recently adjusted its forecasts, predicting a 56% increase in American e-commerce between now and 2020. At the same time, retail is growing even faster overall, by over 3% in 2015 according to the NRF (the American National Retail Federation).

This context is favourable to the development of new concepts. Here we list three that merit a closer look, as in some ways they are oddities in the American retail environment.

Mobile First: the mobile services of brands versus consumer behaviour

It is a fact that the mobile constitutes an integral part of the French people’s daily life.

To keep up with this evolution, retailers offer new mobile services to transform customer experience: loyalty cards and coupons, recognition at the store entrance, bank data storage, connected payment…

Are consumers receptive to these services? Do they use them in their daily life?

In May 2015 Paris Retail Week conducted a survey with the French Institute ObSoCo dedicated to the role of the mobile in French people’s buying habits on a representative sample of 1,000 consumers .

Its findings are shown in the following info-graphics.

The “Responsible Retailer Label” certified at COP21 PARIS 2015

In 2009, a voluntary commitment agreement for French retailers was established which, to date, has been signed by 30 companies. A benchmark system to demonstrate true commitment has subsequently been introduced, leading to the development of a “Responsible Retailer label” in 2015.

As part of the conference OF THE PARTIES (COP21) in Paris in December, the association and its members presented the “responsible retailer” IMPROVEMENT AND certification scheme in the Trade and Climate Pavilion at the Grand Palais.

On 10 July 2015, the “Responsible Retailer Label” initiative secured official government backing at this event, which also included conference-debates on the challenges of climate disruption.

Did you say “Responsive Retail”?

With the widespread use of smartphones, tablets and connected objects, consumption habits are changing and deeply alter the relationship of consumers to trade. Today, consumers no longer have to adapt to the retailers: the merchants do.
Consumers are looking for much more immediacy and mobility in the way they consume. They wish to have the best offer in terms of choice, price, service, whenever they want and whatever the place. Now, there are as many buying journeys as customers.

In order to help identify certain dimensions of consumers’ aspirations and behaviors
Paris Retail Week entrusted the French institute L’ObSoCo to conduct a survey on a sample of 1 000 French consumers.

The main findings of this study are presented in the following infographics.

FIGHTING GLOBAL WARMING, WHERE DO CONSUMERS STAND?

France is hosting and overseeing the 21st UN Climate Conference (COP 21) from November 30th to December 11th 2015. The political, social and economic event’s negotiations centre around keeping global warming below 2 degrees Celsius. Traders and retailers are among the figures with a role to play in meeting objectives in the fight against climate change. It’s a major challenge: investing in renewable energy, selling eco-friendly products, trading and establishing a Sustainable Development and CSR policy without jeopardising growth. Partners of the COP 21 include Carrefour, Galeries Lafayette and Ikea. Things are happening in the US as in July, retail giant Walmart and other iconic companies (Coca-Cola, Apple etc.) announced they would all invest 140 billion dollars by 2030 in low carbon emission projects.

The COP 21 is a fantastic opportunity to focus on a key subject in our time and address concerns from everyone involved: is supply, represented by retail companies, in line with the concerns and expectations of demand? How aware are consumers of these themes and especially the effect of their purchasing and consumer habits? Are the debates happening in certain privileged intellectual and economic circles relevant to the reality in French people’s trolleys and kitchens?

Connect Click & Collect services with Beacon technology for a global service

“Buy online, pick up in store!” These words sound like nothing more than an advertising catchphrase. Yet this trend is already a reality. Companies like Célio, Darty, Jennifer, and even Ikea are now convinced of the click & collect impact in their multi-channel strategies. As a true customer acquisition lever and store traffic generator, click & collect has proven the value of the digital landscape for bricks and mortar companies.

Going for a digital pivot in retail?

The web has established itself worldwide. These past few years, we have seen how many new innovations and new technologies have deeply changed consumers’ daily lives. They consume and interact with brands directly on social networks, are able to compare prices before buying, surf on the Internet to narrow down their choices, etc.

Technology in itself has also changed a lot. Our smartphones are living up to their name more and more, and connected objects are invading our homes. On the consumer side, social media outlets have largely reached their critical mass. As they became web giants with extravagant valuations, they also started to dictate their rules.

However, despite this huge digital transformation affecting companies, the retail industry hasn’t really been given a sense to its potential yet. On what foundations should these new pillars be built by the industry?

“Everything is possible”: How Paris is preparing for the stores of tomorrow

We’re stood circled around a sofa in Milibootik, as retailers from across Europe quiz the high tech furniture boutique’s staff about their pièce de résistance: le concept et le canapé. Not only can the sofa charge your iPad, but it can play music through an iPhone dock in the sofa arm, and even control the television. What else can it do? “Everything is possible” according to Milibootik, and after two days sampling the best of Paris’ retail scene for Paris Retail Week, it would be hard to disagree.