Whether you are shopping, having a candlelit dinner, waiting for a bus or to see a doctor in an urgent care clinic, our brains are busy at work processing the environment around us and forming emotional responses to all that stimulates our five senses. Neural structures that have developed for decoding sensory information, exhibiting empathy, perceiving patterns, and seeing in pictures have a direct influence on the design of all of these places.
There is no doubt that digital media is an exciting new tool in the experience designer’s toolbox. The pervasiveness of digital media and its integration to our lives is having an effect on the structure of our brains as well as our physical environments. Digital place-based media, handheld devices and emerging technologies are changing the way retailers, restaurateurs, hoteliers and myriad other businesses, need to communicate with their customers.