The iloveretail.fr experts accompanied Paris Retail Week to New York to visit and test new inspiring concepts by hidden camera.

Discover today the Microsoft Store flagship store on 5th Avenue. While Apple has created a top of the range distribution model with highly committed codes, let’s see how Microsoft decided to interpret the same kind of concept in its own way … Similarities and differences to be discovered by hidden camera.

 

Sophie LUBET graduated in art history, completed a Master in Communication and a Postgraduate degree in New Media from the University Paris 1 Panthéon-Sorbonne. In 1992, she immersed in the universe of events after a transit in BDDP agency. Sophie LUBET worked on various French and international leading exhibitions around new technologies, design, specialty retail, industry and services. Sophie LUBET became Director of the Retail Division in the COMEXPOSIUM Group, , one of the world leaders in event organisation, involved in more than 170 BtoC and BtoB events. At the head of Equipmag, the leading retail exhibition in France, she manages the teams of E-Commerce Paris, E-commerce one-to-one Monaco and iMedia Brand Summit Biarritz. She is also in charge of the Division development, including the organization of Paris Retail Week, the European Event for Retail Professionals, which's 3rd edition will take place from 19 to 21 September 2017 in Paris.

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