The iloveretail.fr experts accompanied Paris Retail Week to New York to visit and test new inspiring concepts by hidden camera.

Discover today the Microsoft Store flagship store on 5th Avenue. While Apple has created a top of the range distribution model with highly committed codes, let’s see how Microsoft decided to interpret the same kind of concept in its own way … Similarities and differences to be discovered by hidden camera.

 

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Sophie LUBET graduated in art history, completed a Master in Communication and a Postgraduate degree in New Media from the University Paris 1 Panthéon-Sorbonne. In 1992, she immersed in the universe of events after a transit in BDDP agency. Sophie Lubet then joined the COMEXPOSIUM group, one of the world leaders in the organization of events involved in more than 170 BtoC and Bto events and worked on various French and international leading exhibitions around new technologies, design, specialty retail, industry and services. Since 2014, Sophie LUBET is Director of the Retail division at Comexposium. This division includes Paris Retail Week, the One-To-One Monaco e-commerce event and I-Media Brand Summit Biarritz. Save the date for the next Paris Retail Week event: 19 to 21 September 2017 - www.parisretailweek.com